Global Certificate in AdTech and Cross-Channel Advertising

Name: Global Certificate in AdTech and Cross-Channel Advertising
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The Global Certificate in AdTech and Cross-Channel Advertising is a comprehensive course designed to empower learners with essential skills in advertising technology. This program focuses on the rapidly evolving AdTech landscape, teaching you how to navigate multi-channel campaigns, data-driven decision making, and attribution modeling.

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AboutThisCourse

It is critical for professionals looking to stay competitive in today's data-driven marketing environment. With the increasing industry demand for AdTech experts, this certification course provides a solid foundation in programmatic advertising, Real-Time Bidding (RTB), and Demand Side Platforms (DSP). Learners will gain hands-on experience with the latest ad technology tools, enabling them to optimize ad campaigns and improve ROI. By earning this certification, professionals can demonstrate their expertise, advance their careers, and drive success in their organizations.

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CourseDetails

• AdTech Fundamentals: Understanding the AdTech landscape, programmatic advertising, real-time bidding, and demand-side platforms.
• Data Management and Targeting: Data collection, segmentation, targeting strategies, cross-channel data integration, and privacy regulations.
• Cross-Channel Advertising: Channel selection, campaign coordination, multi-touch attribution, and orchestrating seamless customer journeys.
• Ad Creative and Personalization: Dynamic creative optimization, ad copywriting, visual design, and personalization strategies.
• Ad Operations and Campaign Management: Ad operations workflow, budget planning, campaign setup, performance tracking, and optimization.
• Measurement and Analytics: Attribution models, key performance indicators, marketing analytics tools, and data-driven decision making.
• Emerging Trends in AdTech: Exploring AI, machine learning, voice, video, and other emerging technologies in AdTech.
• AdTech Ethics and Compliance: Understanding ethical considerations, ad fraud detection, and industry compliance standards.

CareerPath

In the ever-evolving landscape of digital marketing, the Global Certificate in AdTech and Cross-Channel Advertising is a comprehensive and career-oriented program designed to equip learners with the latest advertising technology skills. This section highlights the growing demand for AdTech professionals in the UK market through a visually engaging 3D pie chart. As the chart illustrates, Digital Marketing Managers hold a significant portion of the market, with 25% of the total share. This role involves overseeing digital marketing strategies and coordinating with various teams to optimize campaigns. Ad Operations Specialists account for 20% of the market, demonstrating the increasing importance of operational efficiency in AdTech. These professionals focus on managing advertising operations, campaign management, and optimizing ad revenue. Search Engine Optimization (SEO) Specialists and Pay-Per-Click (PPC) Specialists hold 15% and 18% of the market, respectively, highlighting the significance of search marketing in the UK. SEO Specialists optimize websites to rank higher in search engine results, while PPC Specialists manage paid advertising campaigns. Finally, Social Media Managers make up 22% of the market, emphasizing the growing importance of social media in advertising. These professionals develop and execute social media strategies to increase brand awareness and engagement. In summary, the Global Certificate in AdTech and Cross-Channel Advertising program prepares learners for a variety of in-demand roles in the UK's thriving AdTech market. The 3D pie chart provides a snapshot of the current job market trends, offering valuable insights for those looking to start or advance their careers in this field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADTECH AND CROSS-CHANNEL ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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