Executive Development Programme in Ad Campaign Measurement and Evaluation

Name: Executive Development Programme in Ad Campaign Measurement and Evaluation
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The Executive Development Programme in Ad Campaign Measurement and Evaluation is a certificate course designed to empower professionals with the necessary skills to assess and optimize advertising campaigns. This program emphasizes the importance of data-driven decision-making, providing learners with a solid foundation in campaign metrics, attribution models, and analytical tools.

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AboutThisCourse

In an era where digital marketing plays a pivotal role in business growth, the demand for experts who can accurately measure and evaluate ad campaign performance has surged. This course equips learners with essential skills to meet this industry demand, preparing them for senior roles in marketing, advertising, and digital analytics. By the end of this programme, learners will be able to design and implement effective measurement strategies, interpret campaign data, and present actionable insights to key stakeholders. This will not only accelerate their career progression but also contribute significantly to the overall success of their organisation's marketing initiatives.

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CourseDetails

• Introduction to Ad Campaign Measurement and Evaluation: Understanding the basics, importance, and benefits of ad campaign measurement and evaluation.
• Key Performance Indicators (KPIs): Identifying and tracking essential KPIs for ad campaigns, such as click-through rates, conversion rates, and return on investment (ROI).
• Digital Analytics Tools: Overview of popular analytics tools, including Google Analytics, Adobe Analytics, and social media analytics platforms.
• Setting Up and Tracking Ad Campaigns: Best practices for setting up and tracking ad campaigns across various channels, such as search, display, and social media.
• Data Analysis and Interpretation: Techniques for analyzing and interpreting ad campaign data to draw meaningful insights and make data-driven decisions.
• A/B Testing and Optimization: Implementing A/B testing to optimize ad campaigns, understanding statistical significance, and interpreting test results.
• Data Visualization and Reporting: Creating clear, concise, and actionable reports to communicate ad campaign performance to stakeholders.
• Cross-Channel Attribution: Understanding and implementing cross-channel attribution models to accurately measure the impact of ad campaigns across multiple channels.
• Machine Learning and Predictive Analytics: Overview of how machine learning and predictive analytics can be used to optimize ad campaigns and improve performance.
• Privacy and Data Security: Ensuring ad campaign measurement and evaluation practices comply with data privacy regulations and best practices for data security.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD CAMPAIGN MEASUREMENT AND EVALUATION

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London School of International Business (LSIB)

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05 May 2025

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