Executive Development Programme in AdTech Best Practices

Name: Executive Development Programme in AdTech Best Practices
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The Executive Development Programme in AdTech Best Practices certificate course is a comprehensive program designed to meet the growing industry demand for experts well-versed in AdTech. This course emphasizes the importance of AdTech in today's digital marketing landscape and provides learners with essential skills to advance their careers.

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AboutThisCourse

Learners will gain in-depth knowledge of AdTech best practices, including programmatic advertising, data-driven marketing, and cross-channel advertising strategies. The course covers key topics such as audience targeting, real-time bidding, and attribution modeling, equipping learners with the skills to optimize digital advertising campaigns and drive business growth. With the increasing reliance on digital advertising, there is a high industry demand for professionals who can leverage AdTech to deliver results. By completing this course, learners will be able to demonstrate their expertise in AdTech best practices and position themselves for career advancement in this exciting and dynamic field.

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CourseDetails

• AdTech Fundamentals
• Programmatic Advertising: Concepts & Best Practices
• Data Management Platforms (DMPs) & Audience Segmentation
• Real-Time Bidding (RTB) & Demand Side Platforms (DSPs)
• Cross-Channel Advertising: Multi-Platform Strategies
• AdTech Attribution Models & Analytics
• Mobile Advertising & In-App AdTech Solutions
• Ad Fraud Prevention & Viewability Measures
• Digital Marketing Compliance & Privacy Regulations (GDPR, CCPA)
• Future Trends in AdTech: AI, Machine Learning, and Automation

CareerPath

The **Executive Development Programme in AdTech Best Practices** focuses on the most sought-after roles in the AdTech industry. This 3D pie chart highlights the current job market trends in the UK, displaying the percentage of demand for each role in the AdTech ecosystem. To ensure that the chart is engaging and industry-relevant, we've included key positions that represent a diverse set of skills within AdTech. Each slice corresponds to a specific role, with its size reflecting the relative demand in the job market. 1. **Data Scientist (25%)**: Data Scientists are integral to AdTech, as they analyze data and create algorithms to help companies make informed decisions about marketing strategies. 2. **Digital Marketing Manager (20%)**: Digital Marketing Managers lead online marketing campaigns, focusing on reaching the right audience and optimizing return on investment. 3. **AdTech Engineer (18%)**: AdTech Engineers create and maintain advertising software platforms, enabling businesses to automate and optimize their digital marketing efforts. 4. **Business Intelligence Analyst (15%)**: Business Intelligence Analysts collect, analyze, and interpret data to help businesses make informed decisions about their marketing strategies. 5. **Product Manager (12%)**: Product Managers oversee the development, market positioning, and pricing of AdTech products. 6. **Sales Manager (10%)**: Sales Managers in AdTech are responsible for developing sales strategies, building relationships, and driving revenue growth. This 3D pie chart offers a dynamic and fascinating visual representation of the AdTech job market, allowing professionals to understand the industry's most in-demand roles.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADTECH BEST PRACTICES

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London School of International Business (LSIB)

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05 May 2025

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