Certificate in Google News: High-Performance Content Marketing

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The Certificate in Google News: High-Performance Content Marketing is a comprehensive course designed to empower learners with the essential skills needed to excel in today's digital marketing landscape. This program focuses on the high-performance content marketing strategies used by Google News to reach and engage audiences effectively.

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AboutThisCourse

With a curriculum that covers keyword research, content creation, optimization, and analytics, learners will gain a deep understanding of how to create and promote content that resonates with their target audience. In an era where content marketing is a critical component of any successful digital marketing strategy, this course is highly relevant and in demand across industries. By completing this program, learners will be equipped with the skills needed to advance their careers and make a meaningful impact in their organizations. Whether you're a marketing professional looking to upskill, a small business owner seeking to improve your online presence, or a career changer exploring new opportunities, this course is an excellent choice for anyone looking to succeed in the world of digital marketing.

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CourseDetails

โ€ข Unit 1: Google News
โ€ข Unit 2: High-Performance Content Marketing
โ€ข Unit 3: Understanding Google Algorithms
โ€ข Unit 4: News Keyword Research Techniques
โ€ข Unit 5: Writing for Google News: Best Practices
โ€ข Unit 6: Google News Optimization
โ€ข Unit 7: Measuring Success with Google Analytics
โ€ข Unit 8: Leveraging Social Media for News Dissemination
โ€ข Unit 9: Copyright and Fair Use in News Content
โ€ข Unit 10: Ethics in Journalism and Content Marketing

CareerPath

The **Certificate in Google News: High-Performance Content Marketing** is designed to equip learners with the latest skills in content marketing, aligned with industry relevance. This section presents a 3D pie chart that visualizes relevant statistics, such as job market trends, salary ranges, or skill demand in the UK. The chart below showcases the percentage distribution of popular roles in content marketing, providing valuable insights for individuals pursuing a career in this field. 1. **Content Marketing Specialist (45%)**
Content Marketing Specialists are responsible for creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. 2. **SEO Specialist (25%)**
SEO Specialists optimize websites and their content to make them more attractive to search engines and users, increasing visibility and organic traffic. 3. **Social Media Manager (15%)**
Social Media Managers develop and implement strategies to engage with audiences on various social media platforms, enhancing brand awareness and online presence. 4. **Content Strategist (10%)**
Content Strategists plan, develop, and manage content marketing campaigns, ensuring alignment with business goals and audience needs. 5. **Analytics Specialist (5%)**
Analytics Specialists measure, analyze, and report on digital marketing performance, using data to optimize campaigns and drive decision-making. This responsive 3D pie chart is built using Google Charts, a powerful data visualization library. It adapts to all screen sizes and offers a captivating perspective on content marketing roles.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN GOOGLE NEWS: HIGH-PERFORMANCE CONTENT MARKETING
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London School of International Business (LSIB)
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05 May 2025
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