Advanced Certificate in AdTech and the Future of Marketing

Name: Advanced Certificate in AdTech and the Future of Marketing
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The Advanced Certificate in AdTech and the Future of Marketing is a comprehensive course designed to empower learners with cutting-edge AdTech skills and knowledge necessary for success in today's rapidly evolving marketing landscape. This certification course emphasizes the importance of AdTech in modern marketing, highlighting its significance in delivering data-driven, personalized, and relevant marketing campaigns that drive business growth.

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AboutThisCourse

In an era where technology and marketing are becoming increasingly intertwined, this course is essential for marketing professionals seeking to stay ahead of the curve and gain a competitive edge in their careers. By equipping learners with essential AdTech skills, this course prepares them to excel in various marketing roles, including marketing analyst, digital marketing specialist, marketing manager, and growth hacker, among others. With a strong focus on industry demand, this course covers a wide range of topics, including programmatic advertising, marketing automation, customer data platforms, and marketing analytics, among others. By the end of the course, learners will have gained a deep understanding of AdTech and its role in the future of marketing, making them highly sought after by employers in various industries.

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CourseDetails

• Advanced AdTech Fundamentals • Programmatic Advertising • Data-Driven Marketing Strategies • Cross-Channel Attribution Modeling • AI & Machine Learning in AdTech • Ad Fraud Prevention & Brand Safety • Marketing Analytics & Attribution Platforms • Future of AdTech: Privacy & Regulations • Predictive Analytics & Customer Lifetime Value • Case Studies: Successful AdTech & Marketing Campaigns

CareerPath

The AdTech and Future of Marketing job market is booming, with various roles experiencing significant demand and attractive salary ranges in the UK. This 3D pie chart represents the percentage distribution of several key roles, presenting a clear picture of the industry's landscape: 1. **Digital Strategist**: As businesses increasingly rely on digital channels, the demand for digital strategists is on the rise. They develop and implement digital marketing campaigns to help companies reach their goals. 2. **Data Analyst**: Data analysts play a crucial role in making sense of the vast amounts of data generated in AdTech. They help marketing teams make data-driven decisions and optimize campaigns for better results. 3. **SEO Specialist**: SEO specialists focus on improving a website's visibility in search engine results, driving organic traffic and increasing brand awareness. 4. **Media Buyer**: Media buyers are responsible for purchasing advertising space across different platforms to maximize reach and return on investment. 5. **Content Marketing Specialist**: Content marketing specialists create valuable and relevant content to engage audiences and drive conversions, playing an essential role in building brand authority and customer loyalty. 6. **Social Media Manager**: Social media managers oversee a company's social media presence, engaging with audiences, managing campaigns, and measuring performance to optimize strategies. Explore these in-demand roles and invest in a rewarding career path with an Advanced Certificate in AdTech and the Future of Marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN ADTECH AND THE FUTURE OF MARKETING

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London School of International Business (LSIB)

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05 May 2025

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