Global Certificate in AdTech and Customer Acquisition

Name: Global Certificate in AdTech and Customer Acquisition
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The Global Certificate in AdTech and Customer Acquisition is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving AdTech industry. This certificate program underscores the importance of customer acquisition and retention through innovative advertising technologies and data-driven strategies.

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AboutThisCourse

In today's digital age, businesses rely heavily on AdTech to reach their target audience and maximize ROI. This course covers a wide range of topics, including programmatic advertising, data analytics, cross-channel marketing, and attribution modeling, providing learners with a deep understanding of the latest AdTech trends and best practices. By completing this course, learners will gain a competitive edge in the job market and be well-prepared to excel in roles such as digital marketing specialist, AdTech analyst, or customer acquisition manager. With a focus on hands-on experience and real-world applications, this certificate course is a must-have for anyone looking to build a successful career in AdTech and customer acquisition.

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CourseDetails

• AdTech Fundamentals
• Programmatic Advertising
• Digital Marketing Channels
• Customer Data Management
• Cross-Channel Attribution
• AdTech Analytics
• Customer Acquisition Strategies
• Privacy Compliance in AdTech
• AdTech Industry Trends
• AdTech Platforms and Tools

CareerPath

Global Certificate in AdTech and Customer Acquisition: This section highlights a 3D pie chart showcasing relevant statistics on AdTech and customer acquisition roles in the UK, focusing on job market trends, salary ranges, and skill demand. 1. Digital Marketing Specialist: This role involves developing and implementing digital marketing strategies to boost brand awareness and customer acquisition. With a 35% share in our AdTech and customer acquisition market, these professionals are essential for businesses seeking to thrive in the modern digital landscape. 2. SEO Specialist: With a 20% market share, SEO specialists optimize websites and content to improve search engine rankings and visibility. Their expertise is crucial for businesses aiming to increase organic traffic and reach their target audience. 3. PPC Specialist: PPC specialists manage and optimize paid advertising campaigns, accounting for 18% of the market. They help businesses reach potential customers by utilizing platforms like Google Ads, Bing Ads, and social media networks. 4. Social Media Manager: Social media managers handle a company's social media presence, engaging with followers and promoting content. They make up 15% of the market and are vital for building brand loyalty and generating leads. 5. Content Marketing Specialist: Content marketing specialists create and distribute valuable content to attract and retain customers. They hold a 12% share and contribute significantly to a company's overall marketing and customer acquisition strategy. These roles, along with their respective market shares, emphasize the growing importance of AdTech and customer acquisition skills in today's business landscape. By investing in a Global Certificate in AdTech and Customer Acquisition, professionals can enhance their expertise and better position themselves for success in these in-demand fields.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADTECH AND CUSTOMER ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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