Executive Development Programme in PR for Connected Automotive

Name: Executive Development Programme in PR for Connected Automotive
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The Executive Development Programme in PR for Connected Automotive certificate course is a comprehensive programme designed to meet the growing industry demand for PR and communications professionals specializing in the automotive sector. This course emphasizes the importance of PR in the context of connected and autonomous vehicles, a rapidly evolving field that requires specialized skills and knowledge.

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AboutThisCourse

By enrolling in this programme, learners will gain essential skills and strategies to excel in PR for the automotive industry, including crisis communication, media relations, and digital communication. The course is led by industry experts and provides hands-on experience in managing PR campaigns for connected automotive companies. As the automotive industry continues to undergo significant transformation, there is a high demand for PR professionals who can effectively communicate complex concepts and ideas to various stakeholders. This course equips learners with the necessary skills for career advancement and helps them stay ahead of the curve in this rapidly changing field.

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CourseDetails

• PR Fundamentals: Understanding the basics of public relations, including communication strategies, media relations, and crisis management.
• Automotive Industry Overview: A comprehensive look at the connected automotive industry, including current trends, challenges, and opportunities.
• Connected Car Technology: Exploring the latest technologies in connected cars, including telematics, infotainment systems, and autonomous driving.
• Stakeholder Management: Identifying and managing key stakeholders in the connected automotive industry, including regulators, suppliers, and customers.
• Digital PR & Social Media: Leveraging digital channels and social media to build and maintain a positive brand image in the connected automotive space.
• Cybersecurity & Privacy: Addressing cybersecurity and privacy concerns in connected cars and developing strategies to mitigate risks.
• Regulatory & Compliance: Navigating the complex regulatory landscape of the connected automotive industry and ensuring compliance with relevant laws and regulations.
• Brand Storytelling & Content Marketing: Developing compelling brand stories and content marketing strategies to engage and inform target audiences in the connected automotive space.
• Measurement & Analytics: Measuring the effectiveness of PR campaigns in the connected automotive industry and using data to inform future strategies.

CareerPath

The Executive Development Programme in PR for Connected Automotive highlights the most in-demand roles in the industry. With connected automotive evolving rapidly, various PR-related roles are becoming increasingly important for companies to stay ahead of the competition. The 3D pie chart above shows the percentage of professionals in each role within the connected automotive industry: 1. **Product Manager**: A product manager plays a crucial role in overseeing the development and launch of connected automotive products. They are responsible for aligning the company's objectives with customer needs. 2. **Marketing Manager**: A marketing manager is responsible for planning, executing, and monitoring marketing strategies to promote connected automotive products and services. 3. **PR Specialist**: PR specialists build and maintain relationships with media outlets, stakeholders, and the public to ensure a positive image for connected automotive companies. 4. **Business Development Manager**: A business development manager focuses on expanding the company's network, identifying new opportunities, and forming partnerships in the connected automotive industry. 5. **Data Analyst**: Data analysts collect, analyze, and interpret complex data sets to help connected automotive companies make informed decisions. 6. **Software Engineer**: Software engineers are responsible for designing, developing, and maintaining the software systems that power connected automotive products and services. These roles showcase the diverse set of skills needed for success in the connected automotive industry. Companies investing in the Executive Development Programme in PR will benefit from having a better understanding of the industry landscape and the required competencies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PR FOR CONNECTED AUTOMOTIVE

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London School of International Business (LSIB)

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05 May 2025

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