Global Certificate in Ad Buying: Targeting & Measurement

Name: Global Certificate in Ad Buying: Targeting & Measurement
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The Global Certificate in Ad Buying: Targeting & Measurement is a comprehensive course that equips learners with essential skills for career advancement in digital advertising. This course focuses on targeted advertising strategies and measurement techniques, making it highly relevant in today's data-driven industry.

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AboutThisCourse

With digital ad spending projected to reach $517 billion by 2023, there is a growing demand for professionals who can effectively plan, execute, and measure ad campaigns. By mastering the art of ad buying, targeting, and measurement, learners can help businesses optimize their ad spend, increase ROI, and reach their target audiences more effectively. This course covers key topics such as audience segmentation, programmatic advertising, cross-channel measurement, and attribution modeling. By the end of the course, learners will have a solid understanding of how to create and optimize effective ad campaigns, making them highly valuable to potential employers in this competitive field.

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CourseDetails

• Unit 1: Introduction to Ad Buying
• Unit 2: Understanding Targeting: Demographics, Interests, and Behavior
• Unit 3: Advanced Targeting Techniques: Retargeting and Lookalike Audiences
• Unit 4: Measurement Fundamentals: Key Performance Indicators (KPIs) and Metrics
• Unit 5: Setting Up and Tracking Ad Campaigns
• Unit 6: Data Analysis for Ad Performance Optimization
• Unit 7: Cross-Channel Ad Buying and Measurement
• Unit 8: Geo-Targeting and Localization Strategies
• Unit 9: Brand Safety and Ad Fraud Prevention
• Unit 10: Future Trends in Ad Buying: Automation, AI, and Machine Learning

CareerPath

The **Global Certificate in Ad Buying: Targeting & Measurement** is a valuable credential for professionals looking to excel in the ever-evolving advertising landscape. To give you a better understanding of the opportunities available in this field, let's take a closer look at the current job market trends through a 3D pie chart. This chart showcases four prominent roles within the ad buying sector and their respective representation in the UK job market. - **Digital Strategist**: A digital strategist is responsible for creating and implementing a comprehensive digital marketing strategy, including ad buying and targeting. Approximately 20% of the jobs in this field are attributed to this role. - **Media Planner**: Media planners focus on determining the best media platforms and strategies for ad campaigns. This role accounts for around 30% of the job opportunities in the ad buying sector. - **Campaign Manager**: A campaign manager oversees the execution of digital marketing campaigns, ensuring they meet the set objectives. This role represents 25% of the job market trends in ad buying. - **Analytics Specialist**: Analytics specialists analyze data to measure campaign performance and optimize future efforts. This role encompasses 25% of the job opportunities in the ad buying industry. By understanding the distribution of these roles, you can make informed decisions when pursuing a career in ad buying, targeting, and measurement. The **Global Certificate in Ad Buying: Targeting & Measurement** can help you gain the skills and knowledge necessary to thrive in any of these positions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD BUYING: TARGETING & MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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