Executive Development Programme in Media Consumption & Audience Development

Name: Executive Development Programme in Media Consumption & Audience Development
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The Executive Development Programme in Media Consumption & Audience Development is a certificate course designed to empower professionals with critical insights and essential skills in media consumption analysis and audience development. In an era of rapidly evolving media landscapes and increasing audience fragmentation, this programme is more important than ever.

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AboutThisCourse

This course addresses the growing industry demand for professionals who can leverage data-driven strategies to understand and engage audiences effectively. By providing a comprehensive overview of the latest trends, tools, and techniques, it equips learners with the ability to make informed decisions, optimise content strategies, and drive growth in their organisations. Through hands-on exercises, case studies, and interactive sessions, learners will develop a deep understanding of audience behaviour, segmentation, and profiling. They will also gain practical skills in measuring and analysing media consumption data, enabling them to create targeted, impactful campaigns that resonate with audiences and deliver results. By completing this programme, learners will not only enhance their career prospects but also contribute to the success of their organisations in an increasingly competitive media landscape.

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CourseDetails

• Media Consumption Trends
• Understanding Audience Segmentation
• Data Analysis for Media Consumption
• Digital Media & Audience Development
• Content Strategy & Audience Engagement
• Social Media & Audience Growth
• Measuring Audience Development Success
• Media Ethics & Responsible Reporting
• Leveraging Technology for Audience Development
• Case Studies in Media Consumption & Audience Development

CareerPath

The Executive Development Programme in Media Consumption & Audience Development is an advanced learning experience tailored for professionals looking to expand their expertise in this dynamic field. This programme focuses on the latest job market trends, salary ranges, and skill demands in the UK media industry. 1. Digital Strategist: As a Digital Strategist, you'll be responsible for creating and implementing comprehensive digital marketing plans for organisations. With an average salary of £50,000, this role requires expertise in data analysis, SEO, and digital media. (25% on the chart) 2. Audience Development Manager: This role involves managing and increasing the reach of an organisation's digital content. With a salary range of £40,000 - £55,000, this position requires skills in content marketing, social media, and analytics. (20% on the chart) 3. Content Marketing Manager: As a Content Marketing Manager, you'll be in charge of designing and implementing content marketing strategies for businesses. This role typically offers a salary between £35,000 - £50,000 and requires expertise in content creation, SEO, and social media. (20% on the chart) 4. Social Media Manager: Social Media Managers focus on managing and growing a company's presence on various social media platforms. With an average salary of £30,000 - £45,000, this role requires skills in social media platforms, content curation, and analytics. (15% on the chart) 5. SEO Specialist: SEO Specialists are responsible for improving a website's search engine ranking, driving traffic, and increasing sales. With a salary range of £25,000 - £40,000, this role requires expertise in search engine algorithms, keyword research, and on-page optimization. (10% on the chart) 6. Data Analyst: Data Analysts in the media industry interpret and analyze complex data to inform business decisions. This role offers a salary range between £25,000 - £40,000 and requires skills in data analysis, statistics, and data visualization. (10% on the chart)

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MEDIA CONSUMPTION & AUDIENCE DEVELOPMENT

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London School of International Business (LSIB)

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05 May 2025

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