Global Certificate in Accessible Marketing and Mobile-First Design

Name: Global Certificate in Accessible Marketing and Mobile-First Design
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The Global Certificate in Accessible Marketing and Mobile-First Design course is a comprehensive program designed to meet the growing industry demand for accessible and mobile-optimized marketing strategies. This course highlights the importance of creating inclusive and accessible marketing materials that cater to all users, regardless of their abilities or the devices they use.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in mobile-first design, accessibility testing, and inclusive marketing techniques. They will understand how to create compelling marketing content that is both mobile-friendly and accessible, thereby expanding their reach to a wider audience. As businesses continue to prioritize digital accessibility and mobile optimization, professionals equipped with these skills will be in high demand, leading to increased career advancement opportunities. In summary, this course is a must-take for marketing professionals who want to stay ahead of the curve and meet the evolving needs of today's digital landscape.

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CourseDetails

• Unit 1: Introduction to Accessible Marketing
• Unit 2: Understanding Disability and Accessibility
• Unit 3: Principles of Inclusive Design
• Unit 4: Accessibility Guidelines and Standards (WCAG 2.1, ADA, etc.)
• Unit 5: Mobile-First Design and Development
• Unit 6: Accessible Content Creation (images, videos, audio, etc.)
• Unit 7: User Experience (UX) and Accessibility
• Unit 8: Testing and Evaluation for Accessibility
• Unit 9: Accessible Marketing Strategies and Best Practices
• Unit 10: Case Studies and Real-World Examples of Accessible Marketing and Mobile-First Design

CareerPath

In the UK, the demand for roles focused on accessible marketing and mobile-first design is growing. This section highlights the job market trends and skill demand through a 3D pie chart. 1. **Accessibility Specialist**: With a 25% share in the UK market, accessibility specialists ensure that digital products and services are accessible to people with disabilities, aligning with Web Content Accessibility Guidelines (WCAG). 2. **UI/UX Designer (Accessibility Focus)**: These professionals specialize in creating accessible user interfaces and experiences, accounting for 30% of the market. They design inclusive websites and mobile apps with a focus on accessibility features and best practices. 3. **Mobile App Developer (Accessibility)**: These developers, contributing to 20% of the market, specialize in developing mobile apps that are accessible to users with disabilities. They ensure that their apps meet accessibility standards and can be used with assistive technologies. 4. **Digital Marketer (Accessible Content)**: Comprising 15% of the market, these digital marketers create accessible content for various platforms. They leverage best practices to ensure that content is accessible to all users, including those with disabilities. 5. **Accessible Marketing Analyst**: These professionals, representing 10% of the market, analyze the performance of accessible marketing campaigns. They identify areas for improvement and make data-driven decisions to enhance accessibility and user experiences. With an increasing focus on inclusivity, these roles contribute significantly to the UK job market, offering ample opportunities for professionals to upskill or reskill in accessible marketing and mobile-first design.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ACCESSIBLE MARKETING AND MOBILE-FIRST DESIGN

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London School of International Business (LSIB)

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05 May 2025

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