Global Certificate in PR Video: Data-Driven Insights

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The Global Certificate in PR Video: Data-Driven Insights course is a comprehensive program designed to empower PR professionals with the skills to create compelling video content and leverage data insights for effective communication strategies. In an era where video consumption is at an all-time high, this course is critical for career advancement in PR.

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AboutThisCourse

This course covers the entire spectrum of PR video production, from pre-production planning to post-production editing, and provides insights on how to use data analytics to drive decision-making. It is designed to meet the growing industry demand for PR professionals who can create engaging video content and use data to measure its impact. By the end of this course, learners will be equipped with essential skills such as video scripting, storytelling, video production, data analysis, and strategic communication. These skills will not only enhance their PR capabilities but also open up new career opportunities in a rapidly evolving industry.

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• Video Production Techniques for PR: This unit will cover the fundamental concepts and techniques for producing professional-quality videos for PR. It will include topics such as lighting, sound, camera work, and editing. • Data Analysis for PR Video: In this unit, students will learn how to analyze data to inform PR video strategy. They will learn how to use data to identify target audiences, craft key messages, and measure the impact of PR videos. • Social Media Strategies for PR Video: This unit will cover best practices for promoting PR videos on social media. Students will learn how to optimize videos for different platforms, how to create engaging social media posts, and how to measure the success of social media campaigns. • Storytelling for PR Video: This unit will focus on the art of storytelling in PR video. Students will learn how to craft compelling narratives that engage audiences and communicate key messages effectively. • Case Studies in PR Video: In this unit, students will examine real-world examples of successful PR videos. They will analyze what made these videos effective and how they contributed to the overall PR strategy. • Video SEO for PR: This unit will cover the basics of video SEO and how it can be used to increase the visibility of PR videos. Students will learn how to optimize video titles, descriptions, and tags for search engines. • Metrics and Analytics for PR Video: In this unit, students will learn how to measure the success of PR videos using metrics and analytics. They will learn how to track views, engagement, and conversions, and how to use this data to inform future PR video strategy. • Ethics in PR Video: This unit will cover the ethical considerations of using video in PR. Students will learn about issues such as privacy, consent, and transparency, and how to navigate these challenges in a responsible way.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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GLOBAL CERTIFICATE IN PR VIDEO: DATA-DRIVEN INSIGHTS
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London School of International Business (LSIB)
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05 May 2025
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