Global Certificate in Twitter: Strategic Communication

Name: Global Certificate in Twitter: Strategic Communication
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The Global Certificate in Twitter: Strategic Communication is a crucial course designed to enhance your digital communication skills. With the growing importance of social media in business and marketing, there's a high industry demand for professionals who can leverage these platforms effectively.

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AboutThisCourse

This certificate course equips learners with essential skills to create and manage strategic communication campaigns on Twitter. It covers topics like crafting compelling tweets, understanding analytics, and engaging with audiences. By the end of the course, you will have the ability to drive impactful conversations, increase brand visibility, and foster community engagement on this influential platform. This certification will not only boost your resume but also provide you with a competitive edge in the job market. Whether you're a marketing specialist, PR professional, or business owner, this course will equip you with the necessary tools to advance your career in the digital age.

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CourseDetails

• Unit 1: Introduction to Twitter - Overview of Twitter, its history, and its role in strategic communication. • Unit 2: Setting up a Twitter Account - Creating and optimizing a professional Twitter profile. • Unit 3: Tweeting Best Practices - Understanding the elements of a tweet, character limits, and best times to post. • Unit 4: Twitter Analytics - Analyzing Twitter data, metrics, and insights. • Unit 5: Building a Twitter Community - Engaging with followers, building relationships, and managing conversations. • Unit 6: Twitter Advertising - Overview of Twitter ads, targeting options, and campaign management. • Unit 7: Twitter for Events - Using Twitter to promote and cover events, live-tweeting, and hashtags. • Unit 8: Twitter for Customer Service - Handling customer service inquiries, complaints, and feedback on Twitter. • Unit 9: Twitter for Content Distribution - Sharing and promoting content, measuring reach and engagement. • Unit 10: Twitter for Reputation Management - Monitoring and managing brand reputation on Twitter.

CareerPath

The Global Certificate in Twitter: Strategic Communication prepares professionals for a range of rewarding roles in the UK job market. This 3D pie chart showcases the latest trends in this thriving industry, emphasizing the primary and secondary skills in demand. 1. **Data Scientist (25%)** - Leverage data-driven insights to optimize communication strategies. - Analyze and interpret large datasets to improve brand performance. 2. **Content Marketer (20%)** - Create engaging content to attract and retain a target audience. - Stay updated on content trends and best practices. 3. **Social Media Manager (15%)** - Oversee social media channels, ensuring consistent brand messaging. - Monitor and analyze performance metrics to optimize content. 4. **Public Relations Specialist (10%)** - Manage communication with the media, investors, and the public. - Develop and maintain a positive brand image. 5. **Digital Marketing Manager (10%)** - Plan, execute, and track digital marketing campaigns. - Integrate social media, email, and web-based strategies. 6. **Communications Manager (10%)** - Oversee internal and external communication efforts. - Develop and implement communication strategies. 7. **Advertising Manager (10%)** - Plan, create, and manage advertising campaigns. - Monitor and analyze campaign performance to maximize ROI.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN TWITTER: STRATEGIC COMMUNICATION

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London School of International Business (LSIB)

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05 May 2025

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