Executive Development Programme in Strategic Narrative

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The Executive Development Programme in Strategic Narrative is a certificate course designed to empower business leaders with the ability to craft compelling strategic narratives. This programme emphasizes the importance of storytelling in shaping organizational identity and culture, driving innovation, and fostering collaboration.

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AboutThisCourse

With industry demand for strategic communication skills at an all-time high, this course equips learners with essential tools for career advancement and leadership success. Through immersive learning experiences, participants will develop a deep understanding of narrative theory, practice crafting persuasive stories, and learn to apply these skills to real-world business challenges. By the end of the programme, learners will have honed their ability to communicate complex ideas, inspire action, and lead with purpose – making them invaluable assets in any industry or organization.

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CourseDetails

• Strategic Narrative Development: Understanding the fundamentals of creating a compelling strategic narrative, including the primary components and best practices.
• Storytelling for Leaders: How to use storytelling techniques to effectively communicate strategic narratives to employees, stakeholders, and customers.
• Narrative and Brand Strategy: The role of strategic narrative in building and maintaining a strong brand, and how to align the two for maximum impact.
• Change Management and Narrative: Utilizing strategic narrative as a tool for driving and managing organizational change.
• Narrative and Employee Engagement: How strategic narrative can be used to increase employee engagement and buy-in for company goals and initiatives.
• Narrative and Innovation: The use of strategic narrative in fostering a culture of innovation and encouraging out-of-the-box thinking.
• Narrative and Crisis Management: How to use strategic narrative as a crisis management tool to maintain trust and credibility during times of uncertainty.
• Measuring the Impact of Strategic Narrative: Techniques for measuring the effectiveness of a strategic narrative, including tracking key performance indicators and gathering feedback.
• Advanced Narrative Techniques: Exploration of advanced storytelling techniques and how they can be applied to strategic narrative to create a more engaging and impactful message.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC NARRATIVE
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London School of International Business (LSIB)
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05 May 2025
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