Certificate in Ad Buying: Audience Targeting

Name: Certificate in Ad Buying: Audience Targeting
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The Certificate in Ad Buying: Audience Targeting is a comprehensive course designed to equip learners with the essential skills needed to excel in ad buying and audience targeting. This program emphasizes the importance of understanding consumer behavior, data analysis, and campaign optimization, making it highly relevant in today's data-driven marketing industry.

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AboutThisCourse

With the rising demand for digital advertising and audience targeting, this certificate course is an excellent opportunity for learners to advance their careers in this field. The course covers various topics, from programmatic advertising and real-time bidding to cross-channel targeting and attribution modeling. By the end of this program, learners will be able to design, implement, and manage effective ad campaigns that reach the right audience at the right time, enhancing their professional value and opening up new career opportunities in marketing, advertising, and media agencies.

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CourseDetails

• Understanding Ad Buying
• Identifying Target Audiences
• Audience Segmentation Strategies
• Demographic and Psychographic Targeting
• Behavioral Targeting Techniques
• Contextual Targeting in Ad Buying
• Utilizing Data and Analytics in Audience Targeting
• Ad Buying Platforms and Tools
• Optimizing Ad Campaigns for Targeted Audiences
• Compliance and Ethics in Ad Buying

CareerPath

In the ever-evolving digital landscape, acquiring a Certificate in Ad Buying with a focus on audience targeting can open doors to diverse roles. These roles range from Digital Marketer and Media Planner to Ad Operations Specialist, Data Analyst, and SEO Specialist. Let's take a closer look at these roles and their representation in the current UK job market through a 3D pie chart. Each slice corresponds to a specific role, with its size indicating the percentage of professionals employed in that position. * A Digital Marketer leverages audience targeting techniques to design and implement effective digital marketing strategies, commanding an average salary of £32,000 per year. * A Media Planner collaborates with clients and creative teams to determine the most effective media outlets and schedules for advertising campaigns, earning an average salary of £30,000 per year. * An Ad Operations Specialist manages the technical aspects of digital advertising, ensuring ad delivery and tracking, with an average salary of £28,000 per year. * A Data Analyst interprets complex digital data, identifying trends and insights to optimize ad campaigns, with an average salary of £30,000 per year. * An SEO Specialist enhances a website's visibility in search engine results, employing audience targeting strategies to improve organic traffic, with an average salary of £27,000 per year. This 3D pie chart not only reveals the prominence of various roles in the ad buying and audience targeting field but also serves as a valuable resource for professionals seeking to understand the demand for specific skills in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING: AUDIENCE TARGETING

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London School of International Business (LSIB)

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05 May 2025

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