Certificate in Ad Buying: Platform Specific Training

Name: Certificate in Ad Buying: Platform Specific Training
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The Certificate in Ad Buying: Platform Specific Training is a comprehensive course designed to equip learners with the essential skills needed to excel in ad buying across various platforms. This program emphasizes the importance of platform-specific strategies, enabling learners to optimize their ad campaigns for maximum impact and return on investment.

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AboutThisCourse

In today's digital age, ad buying has become a critical aspect of marketing, and the demand for skilled professionals in this field continues to grow. By completing this course, learners will gain a competitive edge in the job market, demonstrating their expertise in ad buying on popular platforms such as Google, Facebook, and LinkedIn. Through hands-on training and real-world examples, this course covers key topics including platform-specific ad formats, targeting options, campaign optimization techniques, and analytics. By the end of the course, learners will have the skills and confidence needed to create, manage, and optimize successful ad campaigns, opening up exciting career opportunities in marketing, advertising, and digital media.

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CourseDetails

• Understanding Ad Buying Fundamentals
• Platform-Specific Ad Buying: Facebook
• Platform-Specific Ad Buying: Google Ads
• Platform-Specific Ad Buying: LinkedIn
• Platform-Specific Ad Buying: Instagram
• Creating Effective Ad Campaigns
• Targeting and Retargeting Strategies
• Ad Buying Metrics and Analytics
• Optimizing Ad Performance
• Compliance and Ethics in Ad Buying

CareerPath

The Certificate in Ad Buying: Platform Specific Training program empowers learners with platform-specific skills, enabling them to thrive in various ad buying roles. The booming digital marketing industry continuously seeks experts with a deep understanding of ad buying principles and the ability to optimize campaigns on different platforms. This section features a 3D pie chart that highlights the most in-demand roles in the ad buying landscape. The chart displays the percentage of job market trends for each role, offering a clear picture of which positions are most sought after by employers. As a digital marketing specialist with a focus on Google Ads, individuals can expect to work closely with businesses to manage and optimize their advertising efforts. With a 65% share of the market, companies across industries demand these experts to help improve their online presence and reach a broader audience. PPC Analysts, with a 20% share, are responsible for managing and optimizing pay-per-click (PPC) campaigns. They analyze data and use strategic insights to improve ad performance and maximize ROI. The SEM Specialist role, accounting for 10% of the market, focuses on search engine marketing. These professionals are tasked with optimizing websites and ad campaigns to increase visibility and attract more qualified leads. A rare but valuable role, Google Ads Consultants hold a 5% share of the ad buying landscape. They provide expert advice and guidance on Google Ads strategies, helping businesses maximize the potential of their advertising budgets. In conclusion, the Certificate in Ad Buying: Platform Specific Training program prepares learners for in-demand roles within the ad buying industry. By understanding the job market trends and the required skillsets, professionals can make informed decisions about their career paths and thrive in this growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING: PLATFORM SPECIFIC TRAINING

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London School of International Business (LSIB)

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05 May 2025

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