Executive Development Programme in Ad Buying and ROI

Name: Executive Development Programme in Ad Buying and ROI
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The Executive Development Programme in Ad Buying and ROI is a certificate course designed to empower professionals with the skills necessary to optimize advertising investments and maximize return on investment (ROI). In an era where data-driven marketing strategies are essential, this programme provides learners with a comprehensive understanding of ad buying techniques, ROI metrics, and advanced analytics tools.

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AboutThisCourse

This course is critical for marketing professionals seeking to advance their careers, as it equips them with the skills to make informed decisions on advertising budgets, media planning, and campaign optimization. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 10% from 2020 to 2030, much faster than the average for all occupations. This demonstrates the increasing demand for skilled marketing professionals who can effectively manage ad buying and ROI. By completing this programme, learners will gain a competitive edge in the job market, possessing the essential skills to drive successful marketing campaigns and deliver measurable results. The course provides hands-on experience with industry-leading tools and platforms, enabling learners to apply their knowledge in real-world scenarios and demonstrate their expertise to potential employers.

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CourseDetails

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Understanding Ad Buying Fundamentals•br> • Programmatic Ad Buying•br> • Ad Buying Metrics and KPIs•br> • Ad Exchanges and Supply-Side Platforms (SSPs)•br> • Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB)•br> • Ad Fraud Prevention and Brand Safety•br> • Cross-Channel Ad Buying Strategy•br> • Maximizing ROI Through Advanced Analytics and Attribution Modeling•br> • Future Trends in Ad Buying and ROI

CareerPath

In the ever-evolving landscape of digital marketing, the **Executive Development Programme in Ad Buying and ROI** empowers professionals to harness the power of data-driven decision-making. The programme is tailored to address current job market trends, salary ranges, and skill demand, ensuring participants are well-equipped to excel in their careers. The programme includes comprehensive training in the following key roles: - **Ad Buying Specialist**: With a 35% share in the 3D pie chart, Ad Buying Specialists are crucial for maximising the reach of advertising campaigns. They are responsible for strategically purchasing ad placements across various platforms and channels to optimise ROI. - **ROI Analyst**: These professionals, representing 25% of the pie chart, focus on evaluating the effectiveness and efficiency of marketing campaigns. By measuring and analysing campaign performance data, ROI Analysts provide invaluable insights to guide decision-making. - **Data Scientist**: Representing 20% of the pie chart, Data Scientists are essential for translating complex data sets into actionable insights. They leverage statistical analysis, machine learning, and predictive modelling techniques to inform marketing strategies and drive growth. - **Marketing Manager**: Holding a 15% share in the pie chart, Marketing Managers lead marketing initiatives and oversee cross-functional teams. By integrating insights from Ad Buying Specialists, ROI Analysts, and Data Scientists, they develop and implement marketing strategies that deliver results. - **Digital Strategist**: With 5% of the pie chart, Digital Strategists focus on staying ahead of the curve by identifying emerging trends, platforms, and technologies. They ensure the organisation remains competitive in the evolving digital landscape and develop innovative strategies to maximise ROI. The **Executive Development Programme in Ad Buying and ROI** is designed to empower professionals to excel in these key roles and drive success in their organisations. By mastering the skills and knowledge required for each function, participants will be well-positioned to capitalise on job market opportunities and achieve long-term career growth.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD BUYING AND ROI

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London School of International Business (LSIB)

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05 May 2025

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