Executive Development Programme in Ad Retargeting Campaign Management

Name: Executive Development Programme in Ad Retargeting Campaign Management
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The Executive Development Programme in Ad Retargeting Campaign Management is a certificate course designed to empower professionals with the skills needed to excel in the rapidly evolving digital advertising landscape. This programme focuses on ad retargeting, a critical strategy for maximizing return on investment (ROI) in online advertising.

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AboutThisCourse

With the ever-increasing demand for expert digital marketers, this course offers a unique opportunity to gain a competitive edge in the industry. Learners will develop a deep understanding of ad retargeting techniques, audience segmentation, campaign optimization, and performance analysis, ensuring they are well-equipped to create and manage successful retargeting campaigns. By enrolling in this course, professionals can enhance their digital marketing skillset, boost their career growth, and contribute significantly to their organizations' online advertising efforts.

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CourseDetails

• Ad Retargeting Fundamentals
• Understanding Customer Journey and Behavior
• Audience Segmentation and Personalization in Retargeting
• Creating Effective Ad Retargeting Strategies
• Measuring and Optimizing Ad Retargeting Campaigns
• Advanced Retargeting Techniques and Tactics
• Legal and Ethical Considerations in Ad Retargeting
• Emerging Trends and Future of Ad Retargeting Campaign Management

CareerPath

Explore the ever-evolving Ad Retargeting Campaign Management landscape with our Executive Development Programme, meticulously designed for professionals seeking to expand their expertise in this dynamic field. In this data-driven industry, understanding the role distribution is crucial for your career development and success. Our comprehensive programme covers five primary roles, each contributing significantly to ad retargeting operations. 1. **Campaign Strategist** (25%): As a campaign strategist, you'll craft data-driven ad strategies and optimize marketing campaigns to maximize ROI. A role demanding strong analytical skills and an ability to work with cross-functional teams. 2. **Ad Operations Manager** (30%): Ad operations managers ensure seamless execution of ad campaigns by overseeing technical aspects and workflow processes. With an emphasis on organization and communication, this role requires a balance of technical and interpersonal skills. 3. **Data Analyst** (20%): A crucial component of the ad retargeting ecosystem, data analysts interpret campaign performance metrics, providing actionable insights for campaign optimization. Experience with data visualization tools, SQL, and statistical analysis is highly valued in this role. 4. **Creative Designer** (15%): Creative designers craft visually appealing ad creatives for various digital platforms. Artistic flair, design software proficiency, and an ability to adapt to evolving design trends are essential in this role. 5. **Sales & Business Development** (10%): Professionals in sales and business development foster new client relationships and maintain existing ones, ensuring sustainable growth for the ad retargeting business. Strong negotiation, networking, and communication skills are vital for success in this role.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD RETARGETING CAMPAIGN MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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