Executive Development Programme in Mobile Loyalty Marketing

Name: Executive Development Programme in Mobile Loyalty Marketing
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The Executive Development Programme in Mobile Loyalty Marketing is a certificate course designed to empower professionals with the skills needed to thrive in the rapidly evolving mobile marketing industry. This programme focuses on mobile loyalty marketing, an area of critical importance as businesses increasingly seek to engage customers via mobile devices.

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AboutThisCourse

With mobile devices now accounting for over half of all web traffic, the demand for experts in mobile loyalty marketing has never been higher. This course equips learners with the skills to design and implement effective mobile loyalty programmes that drive customer engagement, retention, and revenue. Through a combination of theory and practical application, learners will explore the latest trends, tools, and techniques in mobile loyalty marketing. They will gain a deep understanding of customer behaviour, mobile technology, and data analytics, enabling them to create mobile loyalty strategies that deliver real results. By completing this course, learners will not only enhance their career prospects but also make a valuable contribution to their organisation's success in the mobile-first era.

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CourseDetails

• Mobile Loyalty Marketing Fundamentals: Understanding the basics of mobile loyalty marketing, its importance, and how it differs from traditional marketing.
• Mobile Technology and Loyalty Programs: Exploring various mobile technologies like NFC, QR codes, and mobile apps that can be used in loyalty programs.
• Customer Relationship Management (CRM) and Mobile Loyalty: Learning how CRM systems can be integrated with mobile loyalty programs to enhance customer engagement.
• Data Analysis and Mobile Loyalty: Understanding how to analyze data from mobile loyalty programs to gain insights and make informed decisions.
• Mobile Loyalty Marketing Strategy: Developing a comprehensive mobile loyalty marketing strategy, including setting goals, identifying target audiences, and choosing appropriate tactics.
• Mobile Loyalty Marketing Campaigns: Designing and implementing effective mobile loyalty marketing campaigns, with a focus on creating compelling offers and messages.
• Legal and Ethical Considerations in Mobile Loyalty Marketing: Understanding the legal and ethical issues surrounding mobile loyalty marketing, including data privacy and security.
• Emerging Trends in Mobile Loyalty Marketing: Keeping up-to-date with the latest trends and innovations in mobile loyalty marketing, such as the use of artificial intelligence and chatbots.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE LOYALTY MARKETING

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London School of International Business (LSIB)

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05 May 2025

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