Professional Certificate in LinkedIn Ad Retargeting

Name: Professional Certificate in LinkedIn Ad Retargeting
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The Professional Certificate in LinkedIn Ad Retargeting is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on LinkedIn ad retargeting, an increasingly important aspect of digital advertising due to its ability to re-engage potential customers who have previously interacted with a brand.

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AboutThisCourse

Learners will gain in-depth knowledge of LinkedIn's powerful retargeting tools, enabling them to create effective campaigns that drive conversions and increase ROI. The course is designed to meet the growing industry demand for experts who can leverage LinkedIn's advertising platform to reach and engage professionals. By completing this program, learners will be well-positioned to take on new challenges and advance their careers in digital marketing.

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CourseDetails

• Introduction to LinkedIn Ad Retargeting: Understanding the basics of LinkedIn Ad Retargeting, its benefits, and how it fits into a comprehensive digital marketing strategy.
• Creating a LinkedIn Ad Retargeting Campaign: Setting up a campaign, including defining objectives, target audiences, and budgets.
• Designing Effective LinkedIn Ads: Best practices for creating engaging ads that resonate with target audiences and drive conversions.
• Tracking and Measuring LinkedIn Ad Retargeting Performance: Utilizing LinkedIn's analytics tools to monitor campaign performance and optimize for better results.
• LinkedIn Ad Retargeting Lists: Building and managing retargeting lists for more precise targeting and messaging.
• LinkedIn Insight Tag Installation: Installing and configuring the LinkedIn Insight Tag for website tracking and retargeting.
• Integrating LinkedIn Ad Retargeting with CRM Systems: Connecting LinkedIn Ad Retargeting with CRM systems for more personalized and effective marketing.
• LinkedIn Ad Retargeting Best Practices: Advanced strategies and tips for maximizing the impact of LinkedIn Ad Retargeting.

CareerPath

The Professional Certificate in LinkedIn Ad Retargeting is a valuable credential for digital marketing professionals aiming to specialize in this high-demand area. With the rise of programmatic advertising, this skillset is increasingly sought after by businesses seeking to optimize their online ad campaigns. In the UK, the demand for professionals with expertise in LinkedIn Ad Retargeting is robust, with several roles experiencing significant growth. The following positions are currently in high demand, offering competitive salary ranges: 1. **PPC Specialist**: As a PPC (Pay-Per-Click) specialist, you'll manage and optimize advertising campaigns across various platforms, including LinkedIn. The average salary for this role in the UK is around £75,000 per year. 2. **Digital Marketing Manager**: Overseeing a company's digital marketing strategy, this role requires expertise in various channels, such as social media, email, and online advertising. Digital Marketing Managers in the UK can expect to earn an average of £90,000 annually. 3. **SEO Specialist**: Focusing on search engine optimization, these professionals help businesses improve their online visibility and rankings on search engines like Google. The average salary for an SEO Specialist in the UK is around £65,000 per year. 4. **Data Analyst**: As a Data Analyst, you'll interpret and analyze complex datasets to inform strategic business decisions. The average salary for this role in the UK is approximately £60,000 per year. 5. **Content Marketing Specialist**: In this role, you'll develop and implement content strategies to engage and inform target audiences. Content Marketing Specialists in the UK earn an average salary of £70,000 per year. These statistics, represented in the 3D pie chart above, demonstrate the diverse and lucrative career opportunities available to those with a Professional Certificate in LinkedIn Ad Retargeting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN LINKEDIN AD RETARGETING

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London School of International Business (LSIB)

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05 May 2025

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