Certificate in Ad Buying Tools for Small Businesses

Name: Certificate in Ad Buying Tools for Small Businesses
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The Certificate in Ad Buying Tools for Small Businesses is a comprehensive course designed to equip learners with the essential skills needed to excel in digital advertising. This course focuses on the importance of ad buying tools in small businesses, addressing industry demand for professionals who can effectively manage and optimize advertising campaigns.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience with popular ad buying platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. They will learn how to create and manage effective ad campaigns, optimize ad spend, and analyze campaign performance to drive business growth. By completing this course, learners will be equipped with the skills and knowledge necessary to advance their careers in digital marketing. They will be able to demonstrate their expertise in ad buying tools, making them valuable assets to small businesses looking to maximize their advertising ROI.

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CourseDetails

• Understanding Ad Buying Tools
• Identifying Small Business Advertising Goals
• Selecting Appropriate Ad Buying Platforms
• Google Ads: Setting Up and Optimizing Campaigns
• Facebook Ads: Creating and Managing Ads
• Keyword Research and Bid Management
• Analyzing Ad Performance and Campaign Metrics
• A/B Testing and Ad Creative Optimization
• Ad Buying Best Practices for Small Businesses

CareerPath

The digital ad buying landscape is crucial for small businesses in the UK to master in order to expand their reach and boost their revenue. The Certificate in Ad Buying Tools for Small Businesses program focuses on teaching the most in-demand skills to help these businesses thrive. As the demand for digital advertising grows, so does the need for skilled professionals who can effectively manage ad campaigns. Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads are currently the most sought-after ad buying tools in the UK. According to our research, 45% of small businesses in the UK rely on Google Ads, making it the most popular ad buying tool in the country. Facebook Ads follow closely behind, being used by 26% of businesses. Instagram Ads and LinkedIn Ads are less popular, with 15% and 14% usage, respectively. This 3D pie chart showcases the various ad buying tools that small businesses in the UK utilize and highlights the growing need for professionals with expertise in these areas. By earning the Certificate in Ad Buying Tools for Small Businesses, you can position yourself as a highly sought-after candidate in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING TOOLS FOR SMALL BUSINESSES

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London School of International Business (LSIB)

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05 May 2025

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