Executive Development Programme in Sales Storytelling & Persuasion

Name: Executive Development Programme in Sales Storytelling & Persuasion
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The Executive Development Programme in Sales Storytelling & Persuasion is a certificate course designed to enhance professional communication skills, with a focus on delivering compelling sales narratives and enhancing persuasion abilities. In an era where businesses compete for customer attention, this programme is crucial for learners seeking to stand out in their sales careers.

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AboutThisCourse

The course addresses the growing industry demand for sales professionals who can craft engaging stories and effectively communicate value propositions. It equips learners with essential skills to develop and present captivating sales narratives, fostering emotional connections with customers and driving profitable business relationships. By completing this programme, learners will be able to differentiate themselves in the competitive sales landscape and significantly improve their career prospects. They will master the art of storytelling to create memorable customer experiences, boost sales performance, and unlock their full potential in sales leadership.

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CourseDetails

• Fundamentals of Sales Storytelling: Understanding the basics of storytelling and its role in sales, including the structure and elements of effective stories.
• Building Customer Connections: Learning how to create emotional connections with customers through stories, empathy, and understanding their needs.
• Data-Driven Storytelling: Incorporating data and insights into sales stories to increase credibility, persuasion, and decision-making.
• Creating a Sales Storytelling Strategy: Developing a strategic approach to sales storytelling, including audience segmentation, messaging, and delivery.
• Overcoming Objections with Storytelling: Using stories to address and overcome customer objections, concerns, and barriers to purchase.
• Sales Storytelling Techniques: Exploring advanced storytelling techniques, such as visualization, metaphor, and anecdotes, to enhance sales presentations and conversations.
• Sales Storytelling Tools and Platforms: Utilizing various tools and platforms, such as video, social media, and virtual reality, to deliver sales stories effectively.
• Measuring Sales Storytelling Success: Evaluating the impact and effectiveness of sales storytelling using metrics and analytics.
• Ethics and Compliance in Sales Storytelling: Ensuring that sales storytelling adheres to ethical and legal standards, avoiding manipulation, deceit, or bias.

CareerPath

The UK's Executive Development Programme for Sales Storytelling & Persuasion is witnessing a surge in demand for professionals skilled in sales roles. Our comprehensive 3D pie chart presents the most sought-after positions, including Sales Training Manager, Sales Enablement Specialist, Sales Trainer, Sales Coach, Sales Onboarding Specialist, and Sales Curriculum Designer. Explore the captivating world of sales development, armed with vital statistics and trends to excel in this fast-paced industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SALES STORYTELLING & PERSUASION

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London School of International Business (LSIB)

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05 May 2025

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