Advanced Certificate Video Advertising: Customer Acquisition

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The Advanced Certificate Video Advertising: Customer Acquisition is a comprehensive course designed to enhance your skills in video advertising for effective customer acquisition. This certification course underscores the importance of video advertising in today's digital marketing landscape, where businesses increasingly rely on data-driven strategies to reach their target audience.

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AboutThisCourse

In this course, you will gain insights into the latest video advertising trends, learn how to create impactful video content, and discover techniques to optimize video campaigns for maximum ROI. The curriculum also covers critical aspects of customer acquisition, including audience segmentation, campaign tracking, and performance analysis. With the exponential growth of digital video consumption, there is a high industry demand for professionals who can leverage video advertising to drive customer acquisition. By completing this course, you will be equipped with the essential skills to advance your career in digital marketing, advertising, or communications, making you a valuable asset to any organization.

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CourseDetails

• Video Advertising Fundamentals • Understanding the basics of video advertising, its importance, and how it drives customer acquisition.
• Video Production Techniques • Learning the essentials of video creation, including scriptwriting, filming, editing, and post-production.
• Targeting and Segmentation • Identifying and reaching the right audience through advanced targeting and segmentation strategies.
• Video Advertising Platforms • Exploring various video advertising platforms, such as YouTube, Facebook, and Instagram, and learning how to optimize ad campaigns on each platform.
• Performance Metrics • Understanding key performance metrics, including view-through rates, click-through rates, and conversion rates, and how to use them to optimize video advertising campaigns.
• Video Advertising Formats • Discovering various video advertising formats, such as pre-roll, mid-roll, and post-roll ads, and how to use them effectively.
• Storytelling and Branding • Using storytelling techniques to create engaging video content that resonates with the target audience and builds brand awareness.
• Video Advertising Budgeting • Learning how to allocate and optimize video advertising budgets to maximize return on investment.
• Legal and Compliance Considerations • Understanding legal and compliance considerations, such as copyright laws, disclosure requirements, and privacy policies, when creating and distributing video advertising content.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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ADVANCED CERTIFICATE VIDEO ADVERTISING: CUSTOMER ACQUISITION
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London School of International Business (LSIB)
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05 May 2025
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