Certificate in Ad Buying: Performance Marketing

Name: Certificate in Ad Buying: Performance Marketing
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The Certificate in Ad Buying: Performance Marketing is a comprehensive course designed to equip learners with the essential skills for success in the rapidly growing field of performance marketing. This course focuses on the importance of data-driven decisions, efficient ad buying strategies, and result-oriented campaigns.

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AboutThisCourse

In this age of digital transformation, businesses increasingly rely on performance marketing to drive growth, making this certificate highly relevant and in-demand across industries. The course covers key topics such as programmatic advertising, social media ads, search engine marketing, and analytics, empowering learners to create and manage successful ad campaigns. By completing this certificate program, learners will develop a strong understanding of ad buying best practices and performance measurement techniques, enhancing their career prospects and opening new opportunities in performance marketing. Stand out in the competitive job market with a Certificate in Ad Buying: Performance Marketing.

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CourseDetails

• Unit 1: Introduction to Ad Buying & Performance Marketing
• Unit 2: Understanding Ad Formats & Platforms
• Unit 3: Key Metrics in Performance Marketing
• Unit 4: Crafting High-Converting Ad Creatives
• Unit 5: Audience Targeting & Segmentation Strategies
• Unit 6: Campaign Setup & Optimization Techniques
• Unit 7: Tracking & Attribution Models
• Unit 8: Budgeting & Bid Management
• Unit 9: Scaling & Automation in Ad Buying
• Unit 10: Compliance & Ethical Considerations in Performance Marketing

CareerPath

The **Certificate in Ad Buying: Performance Marketing** is an excellent choice for those interested in the ever-evolving world of digital advertising. This section highlights relevant job market trends, skill demand, and salary ranges in the UK for roles related to ad buying and performance marketing. A **PPC Specialist** is a professional responsible for managing pay-per-click campaigns across various platforms. This role requires expertise in keyword research, ad copywriting, and bid management. In the UK, PPC specialists account for 45% of the performance marketing job market. A **Media Planner** is an advertising professional who collaborates with clients to develop and implement strategic advertising plans. This role requires strong analytical skills and a deep understanding of media planning principles. In the UK, media planners account for 25% of the performance marketing job market. A **Performance Marketing Manager** oversees the execution of digital marketing campaigns, ensuring that they meet or exceed performance targets. This role requires a solid understanding of data analysis, audience segmentation, and attribution modeling. In the UK, performance marketing managers account for 18% of the performance marketing job market. An **Analytics Specialist** is an expert in data analysis who uses insights to optimize marketing strategies and improve overall performance. This role requires proficiency in tools like Google Analytics, Tableau, or Power BI. In the UK, analytics specialists account for 12% of the performance marketing job market. The **Certificate in Ad Buying: Performance Marketing** prepares students for these roles and more, offering a comprehensive curriculum that covers the latest ad buying techniques and trends. Equip yourself with the skills and knowledge necessary to succeed in the dynamic and lucrative field of performance marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN AD BUYING: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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