Professional Certificate in Ad Buying & Customer Journey

Name: Professional Certificate in Ad Buying & Customer Journey
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The Professional Certificate in Ad Buying & Customer Journey is a comprehensive course designed to empower learners with the essential skills needed to thrive in digital advertising and marketing careers. This program focuses on ad buying strategies, customer journey mapping, and data analysis, enabling learners to create effective campaigns, optimize marketing spend, and analyze customer behavior.

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AboutThisCourse

In today's digital-first world, businesses demand professionals who can leverage data to drive impactful marketing decisions. This course addresses that need by equipping learners with in-demand skills, ensuring their readiness to tackle real-world challenges. Upon completion, learners will have a solid understanding of ad buying platforms, customer journey optimization, and performance measurement techniques, preparing them for lucrative opportunities in various industries. By enrolling in this course, professionals can expect to elevate their expertise, enhance their career prospects, and contribute significantly to their organization's success.

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CourseDetails

• Understanding Ad Buying Fundamentals • Ad Networks and Exchanges • Programmatic Ad Buying • Ad Formats and Placements • Understanding the Customer Journey • Customer Segmentation and Targeting • Measuring Ad Effectiveness • Data-Driven Ad Buying Strategies • Optimizing Ad Campaigns for Customer Journey • Legal and Ethical Considerations in Ad Buying

CareerPath

In the ever-evolving landscape of digital marketing, the demand for experts in ad buying and customer journey is on the rise. Let's have a look at the distribution of roles in this exciting field, visualized through a 3D pie chart for a more engaging experience. 1. **Digital Marketing Specialist** (45%): These professionals are essential for managing a holistic digital marketing strategy, including ad buying and customer journey optimization. 2. **Ad Operations Manager** (25%): Ad Operations Managers are key in ensuring ad campaigns run smoothly, with responsibilities such as managing ad inventory, monitoring campaign performance, and reporting. 3. **Data Analyst** (15%): Data Analysts work closely with marketing teams, providing insights from data to inform and enhance ad buying and customer journey strategies. 4. **SEO Specialist** (10%): SEO Specialists contribute to improving online visibility and user experience, which directly impacts the customer journey. 5. **Social Media Manager** (5%): Social Media Managers play a critical role in engaging with audiences at different stages of the customer journey, by managing a consistent brand presence in social media channels. This 3D pie chart offers an informative and captivating representation of the various roles that make up the ad buying and customer journey field, providing a clear overview of the industry's job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD BUYING & CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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