Professional Certificate Video Advertising: Engagement Metrics

Name: Professional Certificate Video Advertising: Engagement Metrics
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The Professional Certificate Video Advertising: Engagement Metrics course is essential for professionals seeking to measure and optimize video advertising campaigns. This course is vital in an era where video consumption is skyrocketing, and businesses demand data-driven decisions.

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AboutThisCourse

The course covers essential skills such as understanding video advertising metrics, setting up campaigns, and analyzing performance. These skills are in high demand, with the video advertising industry projected to reach $78 billion in the US alone by 2023. By completing this course, learners will be able to demonstrate proficiency in video advertising metrics, enabling them to optimize campaigns, improve engagement, and advance their careers. They will also gain a competitive edge by staying updated with the latest industry trends and best practices. In summary, this course equips learners with the essential skills to succeed in video advertising and provides a pathway for career advancement in this rapidly growing industry.

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CourseDetails

• Video Advertising Fundamentals
• Understanding Engagement Metrics
• Importance of Click-Through Rate (CTR) in Video Advertising
• Video Completion Rate: A Key Engagement Metric
• Measuring Engagement with View-Through Rate (VTR)
• The Role of Social Sharing in Video Ad Engagement
• Analyzing Audience Retention Rates
• Using Engagement Data to Optimize Video Ad Campaigns
• Best Practices for Video Ad Engagement Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE VIDEO ADVERTISING: ENGAGEMENT METRICS

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London School of International Business (LSIB)

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05 May 2025

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