Certificate in Ad Retargeting with AI Assistance

Name: Certificate in Ad Retargeting with AI Assistance
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The Certificate in Ad Retargeting with AI Assistance is a crucial course designed to empower learners with the skills to excel in the ever-evolving digital marketing landscape. This course highlights the importance of ad retargeting, a powerful strategy that keeps brands at the forefront of their audience's minds, thereby increasing the chances of conversion.

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AboutThisCourse

In an era where AI is revolutionizing industries, integrating AI assistance in ad retargeting adds a competitive edge. Learners will gain hands-on experience in leveraging AI to optimize ad campaigns, ensuring they reach the right audience at the right time. Equipped with these essential skills, learners will be well-prepared to meet the industry's growing demand for experts in ad retargeting and AI. This course not only enhances career growth opportunities but also contributes to the overall success of businesses in today's digital-first world.

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CourseDetails

• Unit 1: Introduction to Ad Retargeting with AI Assistance
• Unit 2: Basics of AI and Machine Learning
• Unit 3: Programmatic Advertising: An Overview
• Unit 4: The Science of Ad Retargeting
• Unit 5: AI-Powered Audience Segmentation
• Unit 6: Dynamic Creative Optimization with AI
• Unit 7: Measuring Ad Retargeting Success
• Unit 8: Privacy and Ethics in AI-Driven Ad Retargeting
• Unit 9: Future Trends: AI Assistance in Ad Retargeting
• Unit 10: Hands-On: Building an AI-Driven Ad Retargeting Campaign

CareerPath

The Certificate in Ad Retargeting with AI Assistance program equips learners with in-demand skills for the UK job market, including display advertising and marketing data science. This section showcases the industry relevance of this certificate with a 3D pie chart that highlights four prominent roles related to ad retargeting with AI assistance. _Display Advertising Specialist (35%)_: These professionals design, implement, and manage online ad campaigns using platforms like Google Ads and Facebook Ads. They focus on increasing brand visibility, generating leads, and converting prospects. _AI Engineer (Ad Retargeting Focus) (30%)_: With AI and machine learning expertise, these engineers create and optimize ad retargeting algorithms to re-engage potential customers. They leverage deep learning, natural language processing, and computer vision techniques. _Digital Marketing Analyst (20%)_: Analysts use data-driven insights to measure and optimize marketing campaigns. They track key performance indicators, analyze customer behavior, and recommend improvements to enhance ROI. _Marketing Data Scientist (15%)_: These professionals apply statistical models and machine learning techniques to marketing data, providing strategic insights and recommendations for marketing campaigns and customer engagement. They collaborate with marketing, sales, and product development teams to improve overall marketing performance.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD RETARGETING WITH AI ASSISTANCE

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London School of International Business (LSIB)

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05 May 2025

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