Professional Certificate in Ad Retargeting with Google Ads

Name: Professional Certificate in Ad Retargeting with Google Ads
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The Professional Certificate in Ad Retargeting with Google Ads is a comprehensive course that empowers learners with the essential skills needed to excel in the rapidly growing field of ad retargeting. This course is of paramount importance for digital marketers, as ad retargeting is a critical strategy in today's data-driven marketing landscape.

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AboutThisCourse

With a growing industry demand for ad retargeting specialists, this course is designed to equip learners with the skills to create and manage high-performing ad retargeting campaigns using Google Ads. Learners will master various strategies, such as audience segmentation, ad creation, and campaign optimization, that are crucial for boosting conversion rates and maximizing ROI. By completing this course, learners will gain a competitive edge and be prepared to advance their careers in digital marketing. They will have the ability to develop and execute effective ad retargeting campaigns, making them an invaluable asset to any organization seeking to maximize their digital marketing efforts.

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CourseDetails

• Understanding Ad Retargeting
• Google Ads Basics
• Creating a Google Ads Account
• Google Ads Retargeting: An Introduction
• Setting up a Retargeting Campaign with Google Ads
• Understanding Audience Segmentation in Google Ads
• Designing Effective Retargeting Ads
• Measuring Success with Google Ads Retargeting
• Best Practices for Google Ads Retargeting

CareerPath

In the ever-evolving digital marketing landscape, the demand for experts in Ad Retargeting with Google Ads has significantly increased. This rising trend translates to exciting career opportunities and attractive salary packages for professionals with the right skill set. The following section explores the current job market trends, salary ranges, and skill demand in the UK for the following roles: 1. Display Advertising Specialist: With a 45% share in the market, Display Advertising Specialists are responsible for creating, managing, and optimizing display advertising campaigns on various platforms, including Google Ads. 2. Retargeting Specialist: Accounting for 30% of the market, Retargeting Specialists focus on delivering personalized ads to users who have previously engaged with a brand's website or application. 3. Google Ads Expert: With a 20% share in the market, Google Ads Experts possess a deep understanding of Google's advertising platform and manage campaigns to maximize ROI. 4. Digital Marketing Coordinator: Holding a 5% share in the market, Digital Marketing Coordinators support cross-functional teams in executing digital marketing strategies and measuring their success. The aforementioned roles represent the demand for Ad Retargeting professionals in the UK. The 3D pie chart showcases the distribution of job opportunities, providing a visual representation of each role's significance in the industry. Display Advertising Specialists and Retargeting Specialists lead the way, while Google Ads Experts and Digital Marketing Coordinators support these primary roles. Professionals in this field can leverage their expertise to pursue rewarding career paths and contribute to the growth of businesses in the digital age.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD RETARGETING WITH GOOGLE ADS

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London School of International Business (LSIB)

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05 May 2025

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