Executive Development Programme in Ad Buying for Scale

Name: Executive Development Programme in Ad Buying for Scale
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The Executive Development Programme in Ad Buying for Scale certificate course is a comprehensive program designed to equip learners with the essential skills needed for career advancement in the rapidly growing digital advertising industry. This course is of utmost importance as it provides a deep understanding of ad buying for scale, enabling learners to create and implement effective ad campaigns that drive business growth.

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AboutThisCourse

With the increasing demand for digital advertising solutions, there is a high industry need for professionals who possess the knowledge and skills required to plan, buy, and optimize ad placements across various platforms. This course bridges the skills gap by providing learners with hands-on experience in ad buying strategies, audience targeting, data analysis, and campaign optimization. Upon completion of this program, learners will have the necessary skills to drive successful ad campaigns, making them highly valuable to potential employers. The Executive Development Programme in Ad Buying for Scale certificate course is an essential stepping stone for professionals looking to advance their careers and stay ahead in the competitive digital advertising landscape.

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CourseDetails

• Unit 1: Introduction to Ad Buying for Scale
• Unit 2: Understanding Ad Exchanges and Supply-Side Platforms (SSPs)
• Unit 3: Demand-Side Platforms (DSPs) and Programmatic Ad Buying
• Unit 4: Ad Formats and Creative Strategy for Scalable Ad Buying
• Unit 5: Targeting and Audience Segmentation for Effective Ad Campaigns
• Unit 6: Data Analytics and Performance Measurement in Ad Buying
• Unit 7: Fraud Detection and Brand Safety in Ad Buying for Scale
• Unit 8: Optimizing Ad Buying Strategies for Maximum ROI
• Unit 9: Legal and Ethical Considerations in Ad Buying
• Unit 10: Future Trends and Innovations in Ad Buying for Scale

CareerPath

The Executive Development Programme in Ad Buying for Scale focuses on the most in-demand roles in the UK's advertising industry. With a diverse mix of job opportunities, the programme helps professionals acquire the necessary skills to succeed. 1. **Ad Operations Specialist**: These professionals manage advertising campaigns and ensure they run smoothly. With an average salary range of £28,000 to £45,000, demand for Ad Operations Specialists is high. 2. **Advertising Analyst**: Analysts evaluate and interpret data to identify opportunities for improvement in advertising strategies. With a salary range of £25,000 to £50,000, their role is essential in the modern digital advertising landscape. 3. **Digital Campaign Manager**: Digital Campaign Managers design, implement, and optimise online marketing campaigns. They typically earn between £30,000 and £60,000 per year. 4. **Data Scientist (Ad Buying)**: These experts use machine learning algorithms to predict consumer behaviour and optimise ad buys. With a salary range of £40,000 to £90,000, their role is increasingly important for businesses that want to stay competitive. 5. **Ad Tech Engineer**: Ad Tech Engineers develop, test, and maintain advertising technology platforms. They typically earn between £40,000 and £80,000 annually. The Executive Development Programme in Ad Buying for Scale prepares professionals for these diverse roles, ensuring they have the necessary skills to excel in the ever-evolving advertising landscape. With an emphasis on up-to-date market trends and industry best practices, the programme empowers learners to grow their careers and contribute to the success of their organisations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD BUYING FOR SCALE

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London School of International Business (LSIB)

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05 May 2025

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