Executive Development Programme in Narrative Strategy for Growth

Name: Executive Development Programme in Narrative Strategy for Growth
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The Executive Development Programme in Narrative Strategy for Growth is a certificate course designed to empower professionals with the skills to drive business growth through strategic storytelling. In an era where intangible assets, such as brand reputation, account for a significant portion of company value, this programme is increasingly important.

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AboutThisCourse

The course addresses the industry demand for leaders who can craft compelling narratives that engage stakeholders, foster brand loyalty, and catalyse growth. By combining the power of storytelling with strategic thinking, it equips learners with essential skills for career advancement. Learners will gain a deep understanding of narrative strategy, its role in business growth, and how to develop narratives that resonate with diverse audiences. They will also learn to leverage narrative strategy across various business functions, from marketing and sales to leadership and innovation. By the end of the course, learners will have the ability to lead strategic storytelling initiatives, drive brand growth, and foster a culture of storytelling within their organisations. This will not only enhance their professional value but also contribute to the long-term success of their organisations.

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CourseDetails

• Narrative Strategy for Business Growth
• Understanding the Power of Storytelling
• Building a Compelling Brand Narrative
• Crafting Effective Marketing Messages
• Utilizing Narrative in Leadership Communication
• Leveraging Narrative for Organizational Change Management
• Storytelling Techniques for Customer Engagement
• Measuring the Impact of Narrative Strategy
• Overcoming Narrative Strategy Challenges

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN NARRATIVE STRATEGY FOR GROWTH

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London School of International Business (LSIB)

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05 May 2025

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