Masterclass Certificate in Ad Spend & Customer Lifetime Value

Name: Masterclass Certificate in Ad Spend & Customer Lifetime Value
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The Masterclass Certificate in Ad Spend & Customer Lifetime Value is a comprehensive course that focuses on two critical aspects of digital marketing. This course emphasizes the importance of efficient ad spend and maximizing customer lifetime value, which are essential skills for any marketer in today's data-driven world.

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AboutThisCourse

By completing this course, learners will gain a deep understanding of customer acquisition costs, customer lifetime value, and how to optimize ad spend to drive revenue growth. The course is highly relevant in the industry, with a strong demand for professionals who can effectively manage ad spend and maximize customer value. Equipped with these skills, learners can advance their careers in digital marketing, e-commerce, and data analysis, and become valuable assets to any organization. Important Note: This summary is designed to be plain HTML code only, without any Markdown syntax or code blocks.

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CourseDetails

• Ad Spend Basics
• Understanding Customer Lifetime Value (CLTV)
• Analyzing Ad Spend Data
• Customer Segmentation for CLTV
• Optimizing Ad Spend for Maximum CLTV
• Attribution Models in Ad Spend & CLTV
• Predictive Analytics for CLTV
• Cross-Channel Ad Spend Strategies
• Case Studies: Successful Ad Spend & CLTV Strategies
• Future Trends in Ad Spend & CLTV

CareerPath

In the digital marketing landscape, professionals with a Masterclass Certificate in Ad Spend & Customer Lifetime Value are in high demand. This 3D pie chart provides insights into the job market trends for these roles in the UK. 1. **Digital Marketing Manager (25%)** The most sought-after role, responsible for planning, executing, and measuring marketing campaigns. 2. **PPC Specialist (20%)** A specialist in managing pay-per-click campaigns, optimizing ad spend, and improving ROI. 3. **Social Media Manager (15%)** A role dedicated to managing social media platforms, increasing brand awareness, and engaging with the audience. 4. **Content Marketing Specialist (10%)** Professionals who excel in creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. 5. **SEO Specialist (10%)** Practitioners of search engine optimization, helping websites rank higher in search engine results and drive more traffic. 6. **Marketing Analyst (10%)** Data-driven professionals who analyze market trends, customer preferences, and competitor activities to inform marketing strategies. 7. **Email Marketing Specialist (10%)** Experts in creating and managing email campaigns, nurturing leads, and increasing customer engagement.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD SPEND & CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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