Executive Development Programme in Ad Buying Strategy & Planning

Name: Executive Development Programme in Ad Buying Strategy & Planning
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The Executive Development Programme in Ad Buying Strategy & Planning is a certificate course designed to empower professionals with the skills necessary to excel in the ever-evolving media landscape. This program emphasizes the importance of data-driven decision-making, audience segmentation, and omnichannel ad strategies, addressing the industry's growing demand for experts who can maximize advertising ROI.

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AboutThisCourse

By enrolling in this course, learners gain access to essential insights and practical techniques that can be directly applied in their work. Key topics include media planning, programmatic advertising, cross-channel attribution, and advanced analytics. Upon completion, learners will be equipped with the tools and knowledge required to drive successful ad campaigns, making them invaluable assets to their organizations and enhancing their career prospects. Invest in your professional growth and join the Executive Development Programme in Ad Buying Strategy & Planning to unlock your full potential and thrive in the dynamic world of media advertising.

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CourseDetails

• Ad Buying Strategy
• Media Planning Basics
• Understanding Target Audiences
• Programmatic Ad Buying
• Ad Fraud Prevention
• Cross-Channel Ad Buying
• Ad Buying Metrics & Analytics
• Budgeting & ROI for Ad Buying
• Legal & Ethical Considerations in Ad Buying

CareerPath

The **Executive Development Programme in Ad Buying Strategy & Planning** is designed to equip professionals with the skills needed to excel in various roles within the ad buying industry. This data-driven 3D pie chart showcases the job market trends for these roles in the UK, providing valuable insights for career development. Roles in ad buying strategy and planning include: 1. **Ad Buying Strategist**: As the primary role in this field, these professionals develop and implement ad buying strategies to maximize campaign performance. 2. **Data Analyst**: These professionals analyze market trends, consumer behavior, and campaign data to provide actionable insights for ad buying strategy and planning. 3. **Digital Marketing Specialist**: Specializing in digital channels, these professionals plan, execute, and measure online marketing campaigns to reach target audiences efficiently. 4. **Marketing Manager**: Overseeing marketing efforts, these professionals manage budgets, teams, and campaigns to ensure marketing objectives are met. 5. **Senior Ad Buying Manager**: With years of experience, these professionals lead ad buying teams, develop high-level strategies, and manage relationships with key clients and partners. This responsive 3D pie chart offers a clear overview of the demand for each role and can help professionals identify potential career pathways in ad buying strategy and planning.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD BUYING STRATEGY & PLANNING

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London School of International Business (LSIB)

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05 May 2025

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