Masterclass Certificate in Ad Buying for Performance Marketers

Name: Masterclass Certificate in Ad Buying for Performance Marketers
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The Masterclass Certificate in Ad Buying for Performance Marketers is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving world of performance marketing. This industry-demanded program focuses on the importance of ad buying and its critical role in driving ROI for businesses.

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AboutThisCourse

Through hands-on training and expert instruction, learners will master the art and science of ad buying, including audience targeting, campaign optimization, and data analysis. The course curriculum covers various ad buying platforms, such as Google Ads, Facebook Ads, and Programmatic Advertising. By completing this course, learners will gain a competitive edge in the job market and be prepared to excel as performance marketers. They will have the skills and knowledge to drive successful ad buying campaigns, increase revenue, and advance their careers in this high-growth field.

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CourseDetails

• Understanding Ad Buying Fundamentals
• Performance Marketing Strategies
• Setting Up & Optimizing Ad Campaigns
• Audience Targeting & Segmentation
• Key Metrics in Ad Buying Performance
• Programmatic Ad Buying & Real-Time Bidding
• Cross-Channel Ad Buying for Maximum Reach
• Mobile Ad Buying Techniques
• Fraud Detection & Brand Safety Measures
• Advanced Ad Buying Analytics & Reporting

CareerPath

In the ever-evolving landscape of performance marketing, ad buys reign supreme as a critical aspect of successful campaigns. As a certified professional in this field, you'll master the art of ad buying to optimize marketing efforts and elevate your career. To help you understand the industry better, let's examine ad buying skill demand in the UK market. This 3D pie chart displays the percentage of demand for various ad buying platforms. Google Ads takes the lead with 45% of the demand, emphasizing its continued importance in the performance marketing world. Facebook Ads follows closely behind with 26%, indicating that social media advertising remains a powerful tool for reaching target audiences. Instagram Ads account for 15% of skill demand, as visual-centric marketing continues to attract users and businesses alike. Lastly, LinkedIn Ads make up 14% of demand, showcasing the value of professional networking and B2B marketing opportunities. As a performance marketer, understanding these trends will help you prioritize your learning path and excel in the field. Stay updated on job market trends, salary ranges, and skill demands to maximize your career potential.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN AD BUYING FOR PERFORMANCE MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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