Executive Development Programme in Media Monitoring and Public Perception

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The Executive Development Programme in Media Monitoring and Public Perception is a certificate course designed to empower professionals with the skills to analyze media trends and understand public opinion. In the age of digital media, this expertise has become vital for strategic decision-making and reputation management.

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AboutThisCourse

This program addresses the growing industry demand for media monitoring and public perception analysis. It equips learners with essential skills to track media coverage, measure public sentiment, and use this data to shape organizational strategies. The course content includes media analysis techniques, social media listening, AI-driven monitoring tools, and data interpretation. By completing this program, professionals can advance their careers in media relations, public relations, marketing, digital communication, and corporate communication. They will gain a competitive edge with their ability to leverage media data for informed decision-making, crisis management, and brand enhancement.

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CourseDetails

• Media Monitoring Fundamentals
• Understanding Public Perception
• Importance of Media Monitoring in Executive Decision Making
• Tools and Techniques for Effective Media Monitoring
• Analyzing Media Coverage and Its Impact on Public Perception
• Strategies for Influencing Public Perception through Media Monitoring
• Case Studies: Successful Media Monitoring and Public Perception Management
• Ethical Considerations in Media Monitoring and Public Perception Management
• Future Trends and Developments in Media Monitoring and Public Perception Analysis

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MEDIA MONITORING AND PUBLIC PERCEPTION
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London School of International Business (LSIB)
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05 May 2025
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