Professional Certificate in Ad Analytics: Mastering the Metrics

Name: Professional Certificate in Ad Analytics: Mastering the Metrics
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The Professional Certificate in Ad Analytics: Mastering the Metrics is a comprehensive course designed to empower learners with the essential skills required to excel in the rapidly evolving digital advertising industry. This program focuses on the importance of data-driven decision-making and provides hands-on experience in analyzing and interpreting ad metrics to optimize campaigns and enhance ROI.

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AboutThisCourse

In today's digital-first world, there is a high demand for professionals who can leverage data to drive business growth. By enrolling in this course, learners will gain a competitive edge in the job market by developing a deep understanding of ad analytics tools, attribution models, and marketing analytics strategies. The curriculum is designed and delivered by industry experts, ensuring that learners acquire up-to-date skills and knowledge that are highly valued by employers. Upon completion of the course, learners will be equipped with the skills to measure and analyze ad performance, optimize campaigns, and communicate insights to key stakeholders. This program is an excellent opportunity for marketing professionals, business analysts, and data enthusiasts to advance their careers and stay ahead in the rapidly changing digital advertising landscape.

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CourseDetails

• Unit 1: Introduction to Ad Analytics
• Unit 2: Understanding Key Performance Indicators (KPIs) in Advertising
• Unit 3: Setting Up and Tracking Ad Campaigns
• Unit 4: Data Analysis Techniques for Ad Metrics
• Unit 5: Optimizing Ad Spend with Attribution Models
• Unit 6: Leveraging Audience Segmentation and Targeting in Ad Analytics
• Unit 7: Utilizing Cross-Channel Analytics for Holistic Measurement
• Unit 8: Advanced Ad Analytics: Predictive Analytics and Machine Learning
• Unit 9: Best Practices for Ad Analytics Reporting and Visualization
• Unit 10: Navigating Data Privacy and Compliance in Ad Analytics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD ANALYTICS: MASTERING THE METRICS

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London School of International Business (LSIB)

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05 May 2025

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