Advanced Certificate in Digital Marketing and the Customer Journey

Name: Advanced Certificate in Digital Marketing and the Customer Journey
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The Advanced Certificate in Digital Marketing is a comprehensive course that focuses on the latest digital marketing strategies and trends. This certification equips learners with essential skills to excel in the rapidly evolving digital landscape.

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AboutThisCourse

It covers various topics, including SEO, SEM, social media marketing, content marketing, email marketing, and mobile marketing. The Customer Journey certificate course is a critical addition to the digital marketing curriculum. It emphasizes understanding and optimizing the customer journey, a crucial aspect of modern marketing. By studying consumer behavior, mapping customer touchpoints, and leveraging data analytics, learners can create more personalized, effective marketing campaigns. Both courses are highly relevant in today's digital-first world, where businesses increasingly rely on online channels for customer acquisition and retention. By completing these courses, learners demonstrate a commitment to staying current with industry trends and enhancing their professional skillset, leading to improved career advancement opportunities.

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CourseDetails

• Advanced SEO Techniques
• PPC Advertising and Optimization
• Social Media Marketing Strategies
• Content Marketing for Customer Engagement
• Email Marketing Automation
• Mobile Marketing and Optimization
• Analytics and Data-Driven Decision Making
• Conversion Rate Optimization
• Customer Experience Design
• Journey Mapping and Touchpoints

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN DIGITAL MARKETING AND THE CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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