Global Certificate in Media Crisis Management: Protecting Brand Reputation
-- ViewingNowThe Global Certificate in Media Crisis Management: Protecting Brand Reputation is a comprehensive course designed to empower professionals with the skills to manage and mitigate crises in the media landscape. In an era where brand reputation can be tarnished in minutes, this course gains paramount importance.
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• Media Monitoring and Analysis: Understanding the importance of monitoring media channels and analyzing coverage to identify potential crises. • Crisis Communication Planning: Developing a comprehensive crisis communication plan to protect brand reputation. • Media Relations in Crisis: Building and maintaining positive relationships with the media during a crisis. • Social Media Management in Crisis: Utilizing social media platforms for effective crisis communication and reputation management. • Crisis Messaging and Positioning: Crafting clear, concise, and consistent messaging that aligns with the organization's values and positions it as a responsible and trustworthy entity. • Stakeholder Engagement in Crisis: Identifying and engaging with key stakeholders to maintain their trust and support during a crisis. • Media Training for Spokespersons: Preparing and training spokespersons to effectively communicate with the media during a crisis. • Post-Crisis Evaluation and Learning: Evaluating the effectiveness of the crisis communication plan and learning from the experience to improve future responses. • Ethical Considerations in Crisis Communication: Understanding the ethical implications of crisis communication and ensuring that all actions align with professional standards and legal requirements.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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