Global Certificate in Advanced Ad Technologies

Name: Global Certificate in Advanced Ad Technologies
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The Global Certificate in Advanced Ad Technologies is a comprehensive course designed to empower learners with cutting-edge skills in digital advertising. This course is critical for professionals seeking to stay ahead in the rapidly evolving ad tech industry.

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AboutThisCourse

It covers advanced topics such as programmatic advertising, real-time bidding, data-driven targeting, and cross-channel attribution. The course is highly relevant in today's data-driven world, where advertisers are constantly seeking innovative ways to reach their target audiences. By the end of the course, learners will be equipped with the essential skills to design, implement, and manage advanced ad technology strategies. This will not only enhance their career prospects but also contribute to the success of their organizations. Instructors for this course are industry experts with extensive experience in ad tech. They provide a practical, hands-on learning experience, enabling learners to apply their new skills immediately in real-world scenarios. Enroll today and join the ranks of successful ad tech professionals!

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CourseDetails

• Advanced Programmatic Advertising: Understanding of advanced programmatic advertising techniques, including real-time bidding, private marketplaces, and programmatic direct.
• Cross-Device Tracking: Techniques for tracking users across devices and platforms, including deterministic and probabilistic methods.
• Data Management Platforms (DMPs): Deep dive into Data Management Platforms (DMPs), including data collection, segmentation, and activation.
• Advanced Attribution Models: Exploration of advanced attribution models, including multi-touch attribution and algorithmic attribution.
• Dynamic Creative Optimization (DCO): Overview of Dynamic Creative Optimization (DCO) and its role in personalized advertising.
• Ad Fraud Prevention: Understanding of ad fraud and methods to prevent it, including viewability, brand safety, and verification.
• Advanced Targeting Strategies: Study of advanced targeting strategies, including lookalike modeling, retargeting, and audience expansion.
• Mobile Advertising Technologies: Overview of mobile advertising technologies, including in-app advertising, mobile web advertising, and mobile ad networks.
• Connected TV (CTV) & Over-The-Top (OTT) Advertising: Exploration of Connected TV (CTV) and Over-The-Top (OTT) advertising, including ad formats, measurement, and targeting.
• Advanced Analytics & Reporting: Deep dive into advanced analytics and reporting techniques, including cohort analysis, funnel analysis, and predictive analytics.

CareerPath

The Global Certificate in Advanced Ad Technologies is a powerful tool for professionals seeking to excel in the ever-evolving landscape of digital marketing. This section highlights key job market trends and skill demands in the UK, visualized through a captivating 3D pie chart. In this dynamic industry, Digital Marketing Specialists make up the most significant portion of the market, with 25% of the roles available. These professionals are responsible for planning, executing, and optimizing digital marketing strategies across various channels, ensuring brand messaging reaches the right audiences at the right time. Marketing Analytics Managers follow closely, representing 20% of the market. Their role involves diving into data to track and analyze campaign performance, utilizing the insights to refine marketing strategies and boost overall effectiveness. SEO Specialists account for 15% of the market. With the ever-increasing importance of search engines, these professionals ensure websites rank highly for targeted keywords, driving valuable organic traffic and conversions. Programmatic Media Buyers hold 18% of the share, employing advanced algorithms to automate the buying and placement of online ads, maximizing ROI and delivering tailored ads to specific audience segments. Social Media Managers (12%) and Content Marketing Managers (10%) contribute to the industry's success by creating engaging content and managing social media platforms, fostering customer loyalty and generating leads. As you can see, the Global Certificate in Advanced Ad Technologies prepares you for a diverse range of exciting and in-demand roles in the UK's thriving digital marketing sector.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVANCED AD TECHNOLOGIES

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London School of International Business (LSIB)

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05 May 2025

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