Professional Certificate in Media Crisis Management: Managing Public Perception

Name: Professional Certificate in Media Crisis Management: Managing Public Perception
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The Professional Certificate in Media Crisis Management: Managing Public Perception is a crucial course that teaches learners how to effectively handle crises in the media landscape. With the increasing demand for professionals who can manage and mitigate communication risks, this certificate course is more relevant than ever.

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AboutThisCourse

Learners will gain essential skills in crisis identification, strategic communication, and public perception management. This program is designed to equip learners with the ability to protect their organization's reputation during times of crisis. By completing this course, learners will demonstrate their proficiency in managing complex media situations, making them valuable assets in any industry. With a focus on both theoretical knowledge and practical application, this certificate course offers a comprehensive approach to crisis management that is sure to benefit any career. In summary, the Professional Certificate in Media Crisis Management: Managing Public Perception is an important course for anyone looking to advance their career in a world where media crises are becoming increasingly common. By learning how to manage and mitigate these crises, learners will become invaluable assets to their organizations and set themselves up for long-term success.

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CourseDetails

• Understanding Media Crisis: An Introduction
• Identifying Crisis Triggers and Warning Signs
• Developing a Media Crisis Management Plan
• Stakeholder Communication and Engagement
• Media Relations and Spokesperson Training
• Harnessing Social Media in Crisis Management
• Monitoring and Evaluating Media Coverage
• Ethical Considerations in Crisis Communication
• Post-Crisis Recovery and Organizational Learning

CareerPath

As a professional in Media Crisis Management, you will have the opportunity to choose from various roles. The 3D Google Pie chart above provides a glimpse into the current job market trends, highlighting the percentage of professionals in key positions. Public Relations Managers play a crucial role in maintaining a positive public image for organizations, accounting for 45% of the market share. Crisis Communications Specialists, who deal specifically with crisis situations, make up 30% of the market. Media Spokespersons, responsible for representing organizations in the media, represent 15%, while Social Media Managers, who oversee online communications, account for the remaining 10%. These roles are in high demand, particularly in the UK, as organizations increasingly recognize the importance of managing their public perception during times of crisis. Salary ranges for these positions vary depending on experience, location, and the size of the organization, with experienced professionals earning competitive packages. In addition to the growing demand for Media Crisis Management professionals, there is also a significant need for specific skills, such as: 1. Crisis communication planning and strategy development 2. Media relations and spokesperson training 3. Social media monitoring and engagement 4. Stakeholder engagement and management 5. Reputation management and recovery By developing these skills, professionals can further enhance their career prospects and contribute to the success of their organizations in managing crises and maintaining positive public perceptions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MEDIA CRISIS MANAGEMENT: MANAGING PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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