Global Certificate in Advanced SEO for B2B Marketing

Name: Global Certificate in Advanced SEO for B2B Marketing
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The Global Certificate in Advanced SEO for B2B Marketing is a comprehensive course designed to equip learners with the essential skills needed to excel in the ever-evolving digital marketing landscape. With a focus on B2B SEO strategies, this course covers advanced topics such as technical SEO, data analysis, and content marketing.

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AboutThisCourse

In today's digital age, the demand for SEO specialists is at an all-time high, with companies increasingly recognizing the importance of online visibility and search engine rankings. By completing this course, learners will not only gain a deep understanding of SEO best practices but also develop the critical thinking and problem-solving skills necessary to drive business growth and advance their careers. This certificate course is ideal for marketing professionals, business owners, and anyone looking to enhance their SEO skills and stay ahead of the competition. By providing a comprehensive and industry-relevant curriculum, this course is an invaluable resource for those seeking to advance their careers in digital marketing.

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CourseDetails

• Advanced Keyword Research: Understanding long-tail keywords, keyword intent, and using tools for keyword research.
• Technical SEO for B2B Websites: Optimizing site structure, URLs, and site speed for better search engine performance.
• On-page Optimization Techniques: Crafting compelling meta tags, header tags, and content that resonates with your target audience.
• Link Building Strategies: Building high-quality backlinks, creating linkable assets, and disavowing bad links.
• Content Marketing for SEO: Developing a content strategy that drives organic traffic, leads, and conversions.
• Local SEO for B2B Companies: Optimizing for local search, managing online reviews, and creating a Google My Business profile.
• Search Engine Analytics: Understanding key metrics, using tools for data analysis, and tracking performance.
• SEO Trends and Best Practices: Staying up-to-date with the latest SEO trends, changes, and best practices.
• Mobile SEO and Optimization: Ensuring your website is mobile-friendly and optimized for mobile search.
• Advanced SEO Tactics: Exploring advanced techniques such as schema markup, voice search, and AI-driven SEO.

CareerPath

In the UK, businesses are increasingly focusing on B2B marketing and search engine optimization (SEO). As a result, there is a growing demand for professionals with advanced SEO skills tailored to the B2B market. This section highlights the job market trends and salary ranges of such roles using a 3D pie chart. The 3D pie chart displays the percentage of each SEO role in the B2B market. The largest segment represents SEO Managers, accounting for 25% of the market. Technical SEO Specialists follow closely with 20%, while Content SEO Specialists and B2B SEO Specialists share the same percentage in the B2B SEO field. Finally, SEO Analysts make up the remaining 17% of these roles. As a professional career path and data visualization expert, it's crucial to stay updated on these trends to adapt and provide valuable insights for businesses and professionals alike. This 3D pie chart is an engaging and informative way to showcase the B2B SEO landscape in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVANCED SEO FOR B2B MARKETING

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London School of International Business (LSIB)

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05 May 2025

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