Global Certificate in Customer Segmentation & Marketing Technology

Name: Global Certificate in Customer Segmentation & Marketing Technology
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The Global Certificate in Customer Segmentation & Marketing Technology course is a comprehensive program designed to meet the growing industry demand for professionals skilled in data-driven marketing. This course emphasizes the importance of understanding customer behavior and using marketing technology to drive successful campaigns.

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AboutThisCourse

With a focus on hands-on experience and practical application, learners will gain essential skills in customer segmentation, marketing automation, and analytics. The course covers key topics such as customer journey mapping, predictive analytics, and marketing technology stacks, providing a well-rounded understanding of the latest marketing strategies and tools. As businesses increasingly rely on data to drive their marketing efforts, there is a high industry demand for professionals who can leverage data to improve customer engagement and drive revenue growth. By completing this course, learners will be equipped with the essential skills needed to advance their careers in marketing and beyond.

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CourseDetails

• Customer Segmentation Fundamentals • Market Research and Analysis • Customer Data Analysis • Persona Development • Targeting and Positioning • Marketing Technology Tools
• Customer Relationship Management (CRM) • Marketing Automation • Data-Driven Marketing Strategies • Personalization and Segmentation Techniques

CareerPath

The Global Certificate in Customer Segmentation & Marketing Technology prepares professionals for in-demand roles in the UK, such as Marketing Analyst, Digital Marketing Manager, Customer Insights Analyst, CRM Marketing Specialist, and Marketing Technology Specialist. This 3D pie chart represents the job market trends, displaying the percentage of professionals in each role. The Marketing Analyst role leads the way, accounting for 35% of the market trends, followed by the Digital Marketing Manager role at 25%. Customer Insights Analysts make up 20% of the market trends, while CRM Marketing Specialists account for 15%. Finally, Marketing Technology Specialists comprise the remaining 5% of the market trends. These statistics highlight the growing demand for professionals skilled in customer segmentation and marketing technology, offering exciting career opportunities and competitive salary ranges in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CUSTOMER SEGMENTATION & MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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