Executive Development Programme in Data-Driven Marketing & AI

Name: Executive Development Programme in Data-Driven Marketing & AI
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The Executive Development Programme in Data-Driven Marketing & AI is a certificate course designed to empower professionals with the essential skills necessary for career advancement in today's data-driven world. This program is crucial for professionals seeking to stay ahead in the rapidly evolving marketing industry, where AI and data analytics have become game-changers.

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AboutThisCourse

With a focus on practical applications, the course covers various topics, including data storytelling, AI-powered marketing automation, and predictive analytics. Learners will gain hands-on experience with cutting-edge marketing tools and techniques, enabling them to drive data-informed decision-making and deliver impactful marketing strategies. Upon completion, learners will be equipped with the skills to leverage data and AI to optimize marketing performance, improve customer experiences, and drive business growth. This program is an excellent opportunity for marketing professionals, business leaders, and data analysts to enhance their expertise and gain a competitive edge in the industry.

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CourseDetails

• Data-Driven Marketing Fundamentals
• Understanding Customer Analytics
• Importance of Big Data in Marketing
• Leveraging AI & Machine Learning in Marketing
• AI-Powered Segmentation and Targeting
• Implementing AI-Driven Marketing Strategies
• Measuring Marketing Success with AI
• Ethical Considerations in Data-Driven Marketing
• Future Trends: AI and the Evolution of Data-Driven Marketing

CareerPath

The Data-Driven Marketing & AI sector is booming, with a high demand for professionals skilled in data analysis, marketing, and artificial intelligence. This 3D Pie Chart represents the UK job market trends for these roles: 1. **Data Scientist**: With a 25% share, data scientists are in high demand due to their expertise in extracting insights from large datasets. 2. **Marketing Analyst**: These professionals (20%) analyze market trends and consumer behavior to optimize marketing strategies. 3. **Business Intelligence Developer**: Representing 15% of the market, BI developers create data-driven tools to support business decision-making. 4. **Marketing Manager**: With a 20% share, marketing managers lead marketing teams and develop campaigns based on data-driven insights. 5. **AI Engineer**: AI engineers (20%) are responsible for designing, implementing, and managing AI models in marketing applications. These roles require a strong understanding of data analysis, marketing principles, and AI technologies. By staying updated on job market trends and skill demands, professionals can make informed decisions when pursuing their career paths in Data-Driven Marketing & AI.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN MARKETING & AI

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London School of International Business (LSIB)

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05 May 2025

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