Executive Development Programme in Leading Marketing Through Change

Name: Executive Development Programme in Leading Marketing Through Change
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The Executive Development Programme in Leading Marketing Through Change is a certificate course designed to empower marketing professionals in navigating organizational shifts. This program highlights the importance of adaptability and innovation in today's rapidly changing business environment.

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AboutThisCourse

With an industry-driven curriculum, it caters to the growing demand for skilled marketing leaders who can drive growth and transformation. Learners will gain essential skills in strategic marketing, data-driven decision making, and stakeholder management, fostering their ability to lead and influence in times of change. By completing this course, marketing professionals will be better equipped to advance their careers, seize new opportunities, and make meaningful contributions to their organizations. By staying ahead of industry trends and sharpening their leadership abilities, participants will become catalysts for success in the ever-evolving world of marketing.

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CourseDetails

• Understanding Change Management in Marketing
• The Role of Leadership in Driving Marketing Change
• Strategies for Successful Marketing Transformation
• Embracing Digital Transformation in Marketing
• Innovative Marketing Techniques for Changing Times
• Marketing Analytics for Informed Decision Making
• Building and Leading High-Performing Marketing Teams
• Overcoming Resistance to Marketing Change
• Communicating Marketing Vision and Strategy
• Measuring and Evaluating Marketing Change Success

CareerPath

This Executive Development Programme in Leading Marketing Through Change focuses on the most in-demand marketing roles in the UK, with a strong emphasis on data-driven strategies and decision-making. The 3D pie chart below showcases the percentage distribution of key marketing roles, offering valuable insights into the current job market trends. 1. Marketing Manager: With a focus on leading cross-functional teams, marketing managers are responsible for developing and implementing strategic marketing plans. They need a solid understanding of various marketing disciplines, including market research, brand management, and digital marketing. 2. Digital Marketing Specialist: In today's digital-first world, digital marketing specialists play a crucial role in managing online marketing campaigns across various channels, such as social media, email, and search engines. They should be well-versed in analytics tools and data-driven marketing techniques. 3. Content Marketing Manager: Creating and managing engaging content is essential for successful marketing strategies. Content marketing managers are responsible for planning, developing, and executing content marketing campaigns that align with the overall marketing objectives. 4. SEO Specialist: Search Engine Optimization (SEO) specialists focus on improving a website's visibility and ranking on search engine results pages. They employ various techniques, including keyword research, on-page optimization, and link building, to drive organic traffic and enhance user experience. 5. Social Media Manager: Social media platforms offer endless opportunities for brands to engage with their target audience and build brand awareness. Social media managers are responsible for creating and curating content, managing ad campaigns, and analyzing performance metrics to optimize their social media presence. 6. Market Research Analyst: Market research analysts gather, analyze, and interpret data related to market trends, consumer preferences, and competitor activities. They use their findings to inform marketing strategies, product development, and pricing decisions. 7. Email Marketing Specialist: Email marketing specialists design, execute, and optimize email campaigns to engage with subscribers and convert leads into customers. They need to be skilled in email automation, segmentation, and personalization, as well as A/B testing and analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADING MARKETING THROUGH CHANGE

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London School of International Business (LSIB)

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05 May 2025

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