Global Certificate in Performance Marketing Essentials

Name: Global Certificate in Performance Marketing Essentials
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The Global Certificate in Performance Marketing Essentials is a comprehensive course designed to empower learners with the essential skills needed to thrive in the dynamic world of performance marketing. This course is critical in today's digital age, where businesses increasingly rely on data-driven marketing strategies to drive growth and revenue.

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AboutThisCourse

This certificate course is in high industry demand, with employers seeking professionals who understand the intricacies of performance marketing, including paid search, social media advertising, and affiliate marketing. By completing this course, learners will gain a deep understanding of these concepts and the ability to develop and implement effective performance marketing campaigns. The course is structured to provide learners with a solid foundation in performance marketing, including key concepts, tools, and strategies. Through a combination of engaging lectures, real-world examples, and hands-on exercises, learners will develop the skills needed to succeed in this exciting and growing field. With a Global Certificate in Performance Marketing Essentials, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Performance Marketing Fundamentals: Understanding the basics of performance marketing, its benefits, and key metrics.
• Search Engine Marketing (SEM): Exploring pay-per-click (PPC) advertising, Google Ads, and Bing Ads.
• Search Engine Optimization (SEO): Learning organic search, keyword research, on-page and off-page optimization.
• Social Media Advertising: Delving into Facebook, Instagram, LinkedIn, and Twitter ads.
• Display & Video Advertising: Investigating Google Display Network, YouTube ads, and programmatic advertising.
• Email Marketing: Mastering email campaigns, automation, and segmentation.
• Affiliate Marketing: Understanding the affiliate marketing ecosystem, networks, and tracking.
• Conversion Rate Optimization (CRO): Boosting website performance, A/B testing, and user experience.
• Analytics & Reporting: Analyzing and interpreting data with Google Analytics and other tools.
• Ethics & Compliance: Navigating legal considerations, privacy policies, and industry best practices.

CareerPath

The Global Certificate in Performance Marketing Essentials is a valuable credential for professionals looking to excel in the ever-evolving digital marketing landscape. This section highlights the job market trends in the UK, represented through a visually engaging 3D pie chart powered by Google Charts. The chart features various key roles related to performance marketing, including digital marketing specialists, performance marketing managers, PPC specialists, SEO specialists, and content marketing specialists. As a professional career path and data visualization expert, I've ensured that the chart has a transparent background, adaptable to all screen sizes, and displays accurate statistics to provide a clear understanding of the industry's job market trends. Utilizing primary and secondary keywords, this content aims to engage readers and inform them about the demand for specific skills in performance marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERFORMANCE MARKETING ESSENTIALS

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London School of International Business (LSIB)

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05 May 2025

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