Executive Development Programme in Media Perception for Change

Name: Executive Development Programme in Media Perception for Change
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Executive Development Programme in Media Perception for Change: A certificate course designed for professionals seeking to excel in media and communication industries. This programme emphasizes the importance of media perception in shaping public opinion and driving change.

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AboutThisCourse

It caters to the growing industry demand for skilled professionals who can leverage media to drive successful campaigns and initiatives. Through a comprehensive curriculum, learners will develop essential skills in media analysis, communication strategy, and digital media management. They will gain a deep understanding of the media landscape and learn to navigate it effectively to achieve their goals. This programme is ideal for PR professionals, marketers, communication specialists, and anyone looking to advance their career in the media industry. By the end of the course, learners will be equipped with the skills to design and implement effective media strategies, manage digital media platforms, and analyze media data to drive decision-making. They will be able to apply these skills in various sectors, including corporate, non-profit, and government.

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CourseDetails

• Understanding Media Perception: An Overview
• The Role of Media in Shaping Public Opinion
• Executive Communication Strategies in Media
• Crisis Management and Media Relations
• Media Ethics and Responsibility in Change Management
• Leveraging Digital Media for Effective Change Communication
• Measuring Media Perception: Metrics and Analytics
• Stakeholder Engagement and Media Perception
• Case Studies: Successful Media Perception Management in Change Initiatives

CareerPath

The **Executive Development Programme in Media Perception for Change** focuses on the most sought-after roles in the UK's thriving media sector. The 3D pie chart below showcases the percentage distribution of roles in demand, based on job market trends, salary ranges, and skillset requirements. - **Data Scientist (25%)**: With the increasing reliance on big data and analytics, data scientists are in high demand. They help media companies make informed, data-driven decisions. - **Marketing Manager (20%)**: Marketing managers play a crucial role in developing and implementing marketing strategies to enhance brand awareness and reach target audiences. - **Public Relations Specialist (15%)**: PR specialists build and maintain a positive image for media businesses and individuals, managing communication and media relations. - **Business Development Manager (20%)**: These professionals help media companies expand their customer base, identify new revenue streams, and build long-lasting partnerships. - **User Experience Designer (10%)**: UX designers enhance user satisfaction by optimising the usability, accessibility, and pleasure provided in the interaction between the user and the media platform. - **Content Strategist (10%)**: Content strategists plan, develop, and manage content creation to ensure media businesses communicate their intended message effectively. This engaging and interactive 3D pie chart provides a comprehensive overview of the roles and career paths in media perception, making it a valuable resource for professionals and organisations alike.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MEDIA PERCEPTION FOR CHANGE

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London School of International Business (LSIB)

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05 May 2025

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