Executive Development Programme in Data-Driven Marketing Decision Making

Name: Executive Development Programme in Data-Driven Marketing Decision Making
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The Executive Development Programme in Data-Driven Marketing Decision Making is a certificate course designed to empower marketing professionals with the essential skills to leverage data-driven insights for strategic decision-making. In today's digital age, data has become the new oil, and marketers who can harness its power are in high demand.

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AboutThisCourse

This course is crucial for professionals seeking to advance their careers in marketing, as it provides a comprehensive understanding of data analytics, customer segmentation, and marketing metrics. Through hands-on training and real-world case studies, learners will gain the skills to interpret data, identify trends, and make informed decisions that drive marketing success. By the end of the course, learners will be able to design and implement data-driven marketing strategies, measure their effectiveness, and optimize their ROI. With a data-driven approach to marketing, learners will be equipped to lead their teams to new heights and stay ahead of the competition in the ever-evolving marketing landscape.

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CourseDetails

• Data-Driven Marketing
• Marketing Analytics Foundations
• Data Collection and Integration
• Data Interpretation and Visualization
• Statistical Analysis for Marketing
• Segmentation and Targeting Strategies
• Data-Driven Campaign Planning and Execution
• Marketing Performance Metrics and KPIs
• Customer Value Management and Analytics
• Data Privacy and Ethical Considerations

CareerPath

The Executive Development Programme in Data-Driven Marketing Decision Making equips professionals with the necessary skills to excel in today's data-driven marketing landscape. Let's explore the most in-demand roles in this exciting field through a 3D pie chart. The Digital Marketing Manager position leads the way, representing 22% of the total job openings in the UK. Combining strategic planning, data analysis, and marketing know-how, these professionals drive successful digital marketing campaigns. Data Scientists follow closely with 18% of the job openings. With their advanced analytical skills and data-mining techniques, they uncover powerful insights to guide marketing decisions. Search Engine Optimization (SEO) Specialists, content marketing managers, and social media managers secure 15%, 14%, and 12% of the job openings, respectively. They focus on optimizing online content, enhancing brand visibility, and engaging audiences across various platforms. Data Analysts, with their 10% share, play a crucial role in interpreting complex data sets, while PPC Specialists (9%) excel in managing paid advertising campaigns to boost return on investment. In conclusion, this Executive Development Programme prepares professionals for a dynamic, data-driven marketing career landscape. By developing the right skill sets, you can tap into these in-demand roles and thrive in this ever-evolving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA-DRIVEN MARKETING DECISION MAKING

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London School of International Business (LSIB)

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05 May 2025

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