Professional Certificate in Marketing Measurement for E-commerce Growth
-- ViewingNowThe Professional Certificate in Marketing Measurement for E-commerce Growth is a comprehensive course designed to equip learners with essential skills in data-driven marketing. This program emphasizes the importance of measuring and analyzing marketing efforts to drive e-commerce growth and maximize return on investment (ROI).
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โข Data-Driven Marketing Foundation: Understanding the fundamentals of data-driven marketing, including key concepts, benefits, and challenges.
โข Web Analytics Essentials: Learning the basics of web analytics, including metrics, KPIs, and tools.
โข Tracking and Tagging for E-commerce: Exploring the implementation of tracking tags, including Google Tag Manager and other tag management systems.
โข Conversion Rate Optimization: Discovering methods to improve e-commerce conversion rates, including A/B testing, user experience, and persuasive design.
โข Attribution Modeling: Understanding the different attribution models available and how to choose the best one for your business.
โข Marketing Automation for E-commerce: Learning how to automate marketing efforts, including email marketing, lead scoring, and personalization.
โข Measurement and Reporting for E-commerce Growth: Discovering how to measure and report e-commerce growth, including the use of dashboards and data visualization tools.
โข Data Privacy and Security in Marketing Measurement: Understanding the importance of data privacy and security, including regulations, compliance, and best practices.
โข Data Storytelling and Communication: Learning how to communicate data insights effectively, including data visualization, storytelling, and presentation skills.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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