Professional Certificate in Marketing Analytics & Decision Making

Name: Professional Certificate in Marketing Analytics & Decision Making
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The Professional Certificate in Marketing Analytics & Decision Making is a crucial course designed to equip learners with essential skills for data-driven marketing. In today's digital age, businesses rely heavily on data to make informed decisions, and this course could not be more timely.

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AboutThisCourse

This certificate course is in high demand across industries, as companies seek professionals who can interpret data and turn it into actionable insights. Learners will gain a solid understanding of marketing analytics, data visualization, customer segmentation, and marketing mix modeling, among other topics. By completing this course, learners will be able to make informed, data-driven marketing decisions, providing significant value to their organizations. They will be able to analyze customer behavior, measure marketing effectiveness, and optimize marketing strategies to drive growth and revenue. This course is an excellent opportunity for professionals looking to advance their careers in marketing analytics and decision making.

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CourseDetails

• Basic Statistics and Probability Theory
• Data Visualization and Reporting
• Digital Marketing Fundamentals
• Marketing Analytics Tools and Techniques
• Customer Relationship Management (CRM) Analytics
• Predictive Analytics for Marketing
• Marketing Mix Modeling and Optimization
• A/B Testing and Experimentation
• Data Storytelling and Communication

CareerPath

**Marketing Analyst (35%)** - Demand for marketing analysts is on the rise due to the increasing need for data-driven decision making. **Digital Marketing Specialist (25%)** - As businesses shift towards digital marketing, digital marketing specialists are in high demand. **Marketing Data Scientist (20%)** - With the growth of big data, marketing data scientists are increasingly sought after to analyze and interpret complex data. **CRM Marketing Specialist (15%)** - With the rise of CRM systems, there's a growing need for CRM marketing specialists to manage and optimize customer relationships. **Marketing Research Analyst (5%)** - Marketing research analysts are essential for understanding consumer behavior and market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN MARKETING ANALYTICS & DECISION MAKING

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London School of International Business (LSIB)

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05 May 2025

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