Executive Development Programme in Transforming Marketing with Data & Analytics

Name: Executive Development Programme in Transforming Marketing with Data & Analytics
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The Executive Development Programme in Transforming Marketing with Data & Analytics is a certificate course designed to empower marketing professionals with essential data and analytics skills. In today's digital age, businesses rely heavily on data-driven decision-making, making this course crucial for career advancement.

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AboutThisCourse

This program bridges the gap between traditional marketing and data analytics, teaching learners how to leverage data to drive marketing strategies, optimize customer experiences, and improve ROI. It covers key topics such as data visualization, segmentation, customer analytics, and marketing mix modeling. By the end of the course, learners will be equipped with the skills to lead data-driven marketing initiatives, meet industry demands, and drive business growth. This program is ideal for marketing professionals, business analysts, and data analysts seeking to enhance their data analytics skills and advance their careers in a data-driven world.

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CourseDetails

• Transforming Marketing with Data & Analytics
• Understanding Data-Driven Marketing
• Marketing Analytics Fundamentals
• Data Analysis Tools for Marketing
• Customer Segmentation and Targeting
• Marketing Attribution and Optimization
• Predictive Analytics in Marketing
• Data Visualization and Storytelling
• Implementing a Data-Driven Marketing Strategy

CareerPath

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The **Executive Development Programme in Transforming Marketing with Data & Analytics** showcases an array of in-demand roles that offer a wealth of opportunities in the UK. Our programme is tailored to equip professionals with the skills necessary to thrive in these positions. This section features a 3D pie chart representing the percentage distribution of relevant job roles. 1. **Marketing Analyst**: This role involves interpreting market trends, consumer preferences, and competitor strategies to inform marketing strategies. With a 35% share, marketing analysts are essential in data-driven marketing. 2. **Data Scientist**: Data scientists, with a 25% share, are tasked with extracting insights from complex datasets to help businesses make informed decisions. Their role is pivotal in data-driven marketing. 3. **Digital Marketing Manager**: Digital marketing managers, holding a 20% share, spearhead online marketing campaigns and initiatives. They are responsible for a company's digital presence and branding. 4. **CRM Manager**: CRM (Customer Relationship Management) managers, with a 10% share, focus on managing and optimising customer interactions throughout the customer lifecycle. 5. **Marketing Technology Manager**: With a 10% share, marketing technology managers oversee the integration and optimisation of marketing software and technology tools. Explore these opportunities and develop your skills in data and analytics to excel in the evolving marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN TRANSFORMING MARKETING WITH DATA & ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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