Executive Development Programme in Marketing and Analytics

Name: Executive Development Programme in Marketing and Analytics
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The Executive Development Programme in Marketing and Analytics is a certificate course designed to provide professionals with essential skills in the rapidly evolving fields of marketing and data analytics. This program emphasizes the importance of data-driven decision-making and strategic marketing in today's digital landscape.

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AboutThisCourse

With the increasing demand for data-savvy marketing professionals, this course equips learners with the latest analytical tools, techniques, and marketing strategies to drive business growth and advance their careers. The curriculum covers topics such as customer segmentation, digital marketing, marketing analytics, and strategic marketing planning. By the end of the course, learners will have developed a comprehensive understanding of the marketing and analytics landscape and be able to apply their skills to real-world business challenges. In summary, this course is essential for professionals looking to stay ahead of the curve in marketing and analytics, providing them with the skills and knowledge needed to succeed in a rapidly changing industry.

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CourseDetails

• Executive Marketing Strategies
• Data-Driven Marketing Analytics
• Customer Relationship Management (CRM) & Analytics
• Marketing Analytics Tools & Techniques
• Digital Marketing & Analytics
• SEO, SEM, & Content Marketing Analytics
• Social Media Analytics & Monitoring
• Marketing Attribution & ROI Analysis
• Predictive Analytics in Marketing
• Marketing Analytics for Decision Making

CareerPath

The **Executive Development Programme in Marketing and Analytics** is designed to equip professionals with the latest skills and trends in the UK job market. This section highlights the relevance of various roles, accompanied by a 3D pie chart illustrating their respective demand. 1. Marketing Manager: A Marketing Manager is responsible for planning, executing, and overseeing marketing strategies. As a leading role in the industry, it boasts a 35% share in the job market. 2. Digital Marketing Specialist: With the increasing focus on digital platforms, the demand for Digital Marketing Specialists is on the rise, accounting for 25% of the job market. 3. Marketing Analyst: A Marketing Analyst uses data to understand customer behavior and market trends, making up 20% of the job market. 4. SEO Specialist: An SEO Specialist optimizes websites to improve their visibility on search engines, accounting for 10% of the job market. 5. Content Marketing Specialist: Content Marketing Specialists create and manage valuable content to engage and attract a target audience, making up 10% of the job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

BlockchainId s-1-a-2-m-3-p-4-l-5-e

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