Professional Certificate in DBT & Marketing Automation

Name: Professional Certificate in DBT & Marketing Automation
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The Professional Certificate in DBT & Marketing Automation is a crucial course for modern marketers seeking to enhance their data-driven decision-making skills. With the increasing demand for marketing automation tools and data-driven strategies, this course provides learners with essential skills to excel in their careers.

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AboutThisCourse

This certificate course covers the fundamentals of Database Technology (DBT) and Marketing Automation, teaching learners how to leverage data to create effective marketing campaigns. Learners will gain hands-on experience with popular marketing automation tools such as HubSpot, Marketo, and Pardot. By completing this course, learners will be equipped with the skills to design and implement data-driven marketing strategies that deliver results. This certificate course is a valuable addition to any marketer's skillset, providing a competitive edge in a rapidly evolving industry.

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CourseDetails

• DBT Fundamentals
• Marketing Automation Basics
• Data Warehousing and DBT
• DBT Data Models and Transformations
• DBT Testing and Documentation
• Marketing Automation Platforms
• DBT Integration with Marketing Automation
• DBT Data Quality and Governance
• Advanced DBT Techniques for Marketing Automation

CareerPath

The **Professional Certificate in DBT & Marketing Automation** is a valuable credential in today's data-driven marketing landscape. This section features a 3D pie chart illustrating the job market trends, salary ranges, and skill demand in the UK for two primary roles associated with this certificate: 1. **DBT (Data Build Tool) Specialist**: These professionals are responsible for data integration, cleaning, and transformation tasks. DBT specialists work with various data sources, ensuring data quality and consistency for data-driven decision-making. 2. **Marketing Automation Specialist**: As a marketing automation specialist, your focus is on creating, automating, and managing marketing campaigns and workflows. Leveraging marketing automation tools, these experts streamline marketing efforts, increasing efficiency and enhancing the customer experience. The provided Google Charts 3D pie chart displays the distribution of demand for these two roles in the UK market. The chart is fully responsive, adapting to various screen sizes for optimal viewing. With a transparent background and no added background color, the chart provides a clean, professional appearance. The chart data is defined using the `google.visualization.arrayToDataTable` method, and the `is3D` option is set to `true` for a 3D effect.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DBT & MARKETING AUTOMATION

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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